What is an essential content marketing strategy that you see most people ignore? Originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.
Content marketing is simple, but it becomes a bit complex when you begin to implement it. There are so many strategies that one can get carried away, and they don’t matter.
People in the marketing industry come across random marketing strategies online and try to implement them and eventually fail to get any result. They hardly implement any of the fundamentals of the concerned strategy.
So, suppose you are going through this. In that case, it is the right time to consider the latest marketing trends, so you don’t miss out on the most excellent content marketing strategy – strategies that are already proven effective.
Here are some of the most effective and most ignored content marketing strategies –
Use Visual Content
Don’t underestimate the power of visuals. Visuals present the information in a way that words can’t. But this won’t mean that you can use an old pic or graphic.
Here are Types of Visual Content for Increasing Engagement –
You should always have a high-quality featured image for your blog/articles and be relevant to the topic. Blogs with images get 94% more views. So, you can see visual content increases engagement and improves SEO, increases shares, reduces bounce rates, and makes your content more appealing.
Here are some types of visual content –
- SlideShare/Slide Presentations
Publish Evergreen Content
Evergreen content is content that remains valuable till the end of time. These contents are timeless, comprehensive, and thorough, that people find them still useful. These are usually beginners’ guides and ultimate guides. These are the post that attracts the most organic traffic to your website. But unfortunately, many companies are not creating publishing evergreen content.
You need to cover some topics according to your audience and create evergreen content to stay competitive. But it requires a lot of effort. You have to carry out research, design the structure of your content, and writing will take up most of the time. The word count might range from 200 words to 5000+ words.
Publishing this type of content one or two times a month will provide you an excellent opportunity to get found.
Create Customer-Focused Content
Your marketing objective is to increase sales by offering something valuable to your visitors. It is a balanced process. You help find people what they are looking for and gain it and establish yourself as a solution.
Companies’ biggest mistakes are that they create content focused on their brand rather than creating it for the targeted audience. Of course, it is essential to talk about your brand from time to time, but the thing is not to make it obvious or add it later as an after-thought. Frame your content to provide valuable information to the audience, or you can present it by delivering value.
Your content will be more effective when readers get something valuable from you. You will get the opportunity to promote your brand, but your content should be created according to your audience. If you fail to do this, your content will end up in junk mail.
Diversify Your Content
Do you know there are various forms of content? Blogging is one of the content formats. As it was discussed in the first point, some visuals and formats can prove more engaging according to your audience, and you need to try them and find out which one is best.
So, experiment with everything you have, and rest only when you determine the type of content your audience likes. And then, you can filter out and focus on those that achieve your goals.
Be The Expert
Most people overlook this strategy, but this strategy will effectively help your brand establish itself as an expert. So, aim to become the ‘go-to’ expert in the market.
To become the expert, you can help your buyer persona, which can also mean sending them away to another website. Link to valuable and genuine resources even if they belong to your competitors that you feel your readers can benefit from.
How will it benefit? Your readers will always consider you as a go-to expert for marketing. So, you won’t have to worry about losing visitors. As long as you provide them something valuable and helping them out, they will return to you every time. You will establish yourself as an authority in the industry.
Content holds importance in today’s world, so you need to have quality content on your website to survive in the market. You can also take the help of a content marketing checklist to create quality content that your audience wants.