What’s the best way for a small business to do market research with a limited budget? Maybe $100 a week. Originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.
This is a list of advices from a marketing webpage, combined with my own experience and advice. Ones could cost you more than $100 weekly if you want to overcome your goals but consider the return on investment of everything you do.
- A good database is essential. It is better to have quality contacts that are willing to know more about your company. A CRM like Zoho is a free tool that could help.
- Make sure you have a blog or website that generates valuable content (feedback) in your visitors or readers. This in turn will help your positioning in the network. (WordPress or blogger are good options)
- Publish answers or comments in articles of the network that have to do with your line of business or sector.
- Hire young practitioners who can do what you can’t do. This will help you save time, freshen up the business and discover new ideas.
- Try to get testimonials from your customers and be sure to include them on your website, blog or social network.
- If you have the opportunity give lectures at university events, congresses or seminars. Or simply attend those events related to your sector.
- Make alliances or synergies with other businesses (for example: magazines, newspapers or media) can be a great alternative where both can benefit.
- Look for any networking opportunity, make sure people know what you do but above all what you could collaborate with them or what you could offer to meet a specific need.
- Never forget your business cards, always take them with you. Ask people if they are willing to receive news, novelties or content about your product/service and above all verify that their information is registered in our database as soon as possible.
- Indispensable to have a fanpage on Facebook, a twitter account and even a YouTube channel or a podcast. But even more important, to generate content in these networks in a constant, valuable and propositive way.
- Ideally, know each of your clients well and try to have surprising details that can generate an excellent image about your product, brand or service.
- Write articles, books or case studies that you can exchange or even sell to your customers (Quora answers could help too).
- Conduct constant brainstorming sessions with your team to do guerrilla, BTL or low-budget marketing.
- Make some accounts calls or send emails to clients who haven’t seen or hired you in a long time just to greet them and get back to their services.
- Ask your friends, family and clients for references about the possibilities of opening new horizons and markets. Maybe someone has a good contact who can become a good customer.