“Stand in Front of Your Leads” Until They Purchase Your Products

How do I increase brand exposure on social media? Originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

1. Leverage the Power of Visual Content

You should focus more on creating unique and exciting visual content because the audience tends to engage more with the visual content. People usually share content on social media with excellent visual appeals instead of a post that contains only text.

As per a survey by Buzzsumo, posts on Facebook with images get 2.3 times more engagement than those which don’t.

Here are a few ways that can help you create gorgeous, impactful, and engaging posts for your social media profiles:

1. Use free tools and resources to create visually appealing content
2. Keep the dimensions of each social media profile in mind and design your creatives accordingly
3. Take the image copyrights seriously
4. Keep your text easily readable
5. Be careful while placing your logo
6. Include alt-text in descriptions

2. Understand the Difference Between The Tones On Different Platforms

Not all social media handles entertain the same type and tone of the content. If you want to increase your brand awareness, you have to create and post content according to their audience types.

For instance, Instagram is primarily used by teenagers or young adults. If you have a fashion brand that produces gorgeous designer outfits for females aged between 21-28 years, Instagram is probably the best platform.

Around 71% of the billion monthly users on Instagram are under the age of 35. Similarly, if you have a certification course to be sold, you will have to target your audience on LinkedIn, Facebook, and Twitter.

Here are some tones as per the different social media platforms you can use to create and market content for brand awareness:

1. Facebook: lite-hearted, humorous, deep, intense, thrilling, and passionate
2. Instagram: creative, crisp, humorous, emotional, and bold
3. Twitter: witty, bold, sarcastic, and crisp
4. LinkedIn: professional, direct, clear, and crisp

3. Consistent Branding Across All the Primary Social Media Handles of Your Brand

You don’t just have to create content and post it on all the social media platforms once. In fact, you must frame a branding style, strategy, and posting calendar to abide by to witness some fantastic results.

Whenever you are deciding upon your branding style, consider the colors of your website to create the visual content. It will build consistency and will induce an unintended brand recall after a period. In addition to that, never use different logos and change your logos’ positioning in every design you make. Moreover, to market your content on various social media platforms, don’t forget to update the content on your website. Being consistent in posting content evenly on all your media will multiply the results.

4. Make Use of Hashtags

From the point of view of a content consumer, hashtags basically allow them to find relevant pages, posts, and places in accordance with their area of interest. From a brand’s point of view, using hashtags can help you increase your posts’ reach and allow more and more people to connect with them.

Here are a few tricks that will help you maximize the efficiency of the hashtags you will use:

Keep your hashtags relevant and straightforward

Leverage the power of trending keywords from your respective industry

Find relevant and trending keywords from Organizing the world’s hashtags, providing hashtag analytics and tracking, hashtag, or rite tag

Use hashtags on several social media platforms

Please don’t overdo it

Be unique and specific

As per research, brands can increase up to 50% of engagement on social media platforms using relevant hashtags.

5. Take Your Feedback Seriously and Frame Strategies Accordingly

Pay close and undivided attention to the comments on your posts on several social media posts. This will help you evaluate what type of content is performing well, is liked, or disliked by certain segments of the society and is being shared. If you have real-time access to such information, framing competitive content marketing strategies will become a cakewalk for you. In addition to that, your audience will also feel valued.

Contributed by MONU, Affiliate Marketking