Powerful Secrets of Fostering Your Audience’s Engagement on Social Media Ads

What kind of questions or topics tend to generate the most ad clicks on social media sites? Originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

What kind of questions or topics tend to generate the most ad clicks on social media sites?

The Best Types of Questions to Ask on Social Media

The best types of questions to ask on social media are usually those that generate the most ad clicks. These are questions that people find themselves wanting to answer, and they’re typically pretty easy or have a simple yes or no answer. One example is “would you rather be able to fly for 15 minutes every day, at the risk of being grounded for three days if you fall?” Another might be “if money were no object, what would you do with your life?” When asking these types of questions on Facebook, Twitter, and other sites like them, it’s important not only to make sure the question is clear but also interesting enough so more people will want to answer. The more answers there are in a poll or survey (or even just one response) the more likely people are to click on it and go to an external website.

How Can I Generate More Engagement with My Followers?

The best way to generate more engagement with followers is by posting questions they want to answer. Studies show that the most engaging posts on social media sites are those that people feel like they need to answer or something about which they care deeply. For example, if you ask, “would you rather be able to fly for 15 minutes every day, at the risk of being grounded for three days if you fall?” this question will likely get a lot of replies and shares because so many people have had dreams of flying since childhood. Another option is asking what someone would do if money were no object; this type of question will also elicit an abundance of responses because it taps into everyone’s desire for freedom from financial worries.

What Are the Most Popular Questions, or Topics You’ve Noticed on Social Media Sites Like Twitter, Instagram, And Facebook?

The most popular topics or questions on social media sites like Twitter, Instagram, and Facebook are those that typically generate the most ad clicks. These types of questions or topics are those that people will want to answer and usually have a simple yes or no answer such as “would you rather be able to fly for 15 minutes every day, at the risk of being grounded for three days if you fall?” Another example is “if money were no object, what would you do with your life?” When asking these types of questions on Facebook, Twitter, and other sites like them, it’s important not only to make sure the question is clear but also interesting enough so more people will want to answer. The more responses there are in a poll or survey (or even just one response) the more likely people are to click on it and go to an external website.

Contributed by Justin Ehrhardt, studied Marketing & Social Media at American Military University (2020)