How Value Proposition Counts for Online Fashion Brand from LEGO’s Perspective

What is the best value proposition for an Online fashion brand? Originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

The brand’s value propositions are the values it builds into the brand.

The LEGO Brand values, as they define them for their customers:

Imagination

Curiosity asks, “Why?” and imagines explanations or possibilities (if… then). Playfulness asks what if? and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming is the first step toward doing it. Free play is how children develop their imagination – the foundation for creativity

Creativity

Creativity is the ability to come up with ideas and things that are new, surprising, and valuable. Systematic creativity is a particular form of creativity that combines logic and reasoning with playfulness and imagination.

Fun

Fun is the happiness we experience when we are fully engaged in something that requires mastery (hard fun), when our abilities are in balance with the challenge at hand and we are making progress towards a goal. Fun is both in the process and in the completion. Fun is being active together, the thrill of an adventure, the joyful enthusiasm of children, and the delight in surprising both yourself and others in what you can do or create.

Learning

Learning is about opportunities to experiment, improvise and discover – expanding our thinking and doing, helping Lego see and appreciate multiple perspectives.

Caring

Caring is about the desire to make a positive difference in the lives of children, for our partners, colleagues, and the world we find ourselves in, and considering their perspective in everything we do. Going the extra mile for other people, not because we have to – but because it feels right and because we care. Caring is about humility – not thinking less of us but thinking of ourselves less.

Quality

For us quality means the challenge of continuous improvement to be the best toy, the best for children and their development, and the best for our community and partners.

Lego Certainly Creates a Great Brand Image and Value Proposition, Don’t They?

When you tell your creative branding story for your business, the Lego Brand experience teaches us to create a distinctive voice with unique words, feelings, emotions, and images … dare to create differences with your communities.

Contributed by Mike Schoultz, A continuous learner of brands and branding.