Why is digital marketing essential for a small business? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.
Disclaimer: I’m employed at User.com thus my opinion might be biased.
Compared to traditional ways of marketing (like TV commercials or large banners) digital marketing can benefit businesses of all types and sizes by giving them access to a broader than anywhere else audience for a much lower price and also allows to prepare tailored messages for different groups of customers.
What is a part of digital marketing?
- Email Marketing
- Content Marketing
- Video Marketing
- Social Media Marketing
- Affiliate Marketing
- Inbound Marketing
- Mobile apps
- and many more
And here are the five biggest advantages of digital marketing!
1. Wide reach
Distance is not a problem when it comes to digital marketing. You can sell your product to people living in any part of the world and promote your business to a much wider audience than with any other channel. What is more, the internet is available 24/7 and so is your marketing content – no matter where your customers are, they can easily find your content when they need it.
2. Low cost
Promoting your brand and your products on the Internet costs far less than doing the same through a traditional marketing channel such as advertisements and banners while giving you a far wider audience to interact with. When it comes to traditional marketing, it’s nearly impossible for small businesses to compete with larger firms for ad space. But with inexpensive digital marketing tactics, small companies can get more things done while not going over their tight budget.
3. Allows for personalising messages
Not so long ago personalised marketing used to be something as simple as putting the customer’s name in the newsletter. Now personalisation has become much more advanced and is a huge help in building deeper customer relationships, improving conversions and keeping customers loyal.
By tracking in what products your customers are interested in, what are their preferences and what pages they visit most often, you can make customised offers that your customers are much more likely to be interested in than in random promotions. If you are an e-commerce store, the same information can also be used for later cross-selling campaigns and give you additional sales.
4. It’s convenient both for companies and customers
Digital marketing is not only convenient for you because it gives you the opportunity to be open for business 24/7, but it’s also very convenient for your customers. Whenever they need, the can search up the information they need and use them immediately. They can browse an online store at any time they wish and place orders when it is convenient for them.
5. Helps with building relationships
The Internet is an incredible platform for building relationships with customers and keeping them as your customers for longer. Happy and engaged customers are customers who stay with you for longer and spend more money on you. One way to build bonds with your customer is to send them customised offers by email – personalisation strategy comes in handy here. You can also invite your customers to add product reviews on your website or add suggestions.
6. Gives infinite ways for promoting your business
The beauty of digital marketing lies in that there’s an infinite number of free or inexpensive ways in which you can promote your brand and your product – you only need effort and some creativity. For example, you could:
- Use videos or podcasts
- Use social media accounts to promote your product
- Guest blog on more popular blogs in your industry
- Make infographics
- Send newsletters
- Create a referral program
- Run a contest or a sweepstake
and plenty more!
Though that also means that it’s crucial for you to find out what does and what does not work for your audience – what works great for a rival company might entirely fail for your brand and that makes you waste time,money and effort.