Social media platforms are used everyday by institutions, brands and organizations. These platforms help companies drive leads, promote their business, connect with their audience and raise awareness. Establishing an engaged following is important because brands will be able spread the word about their campaigns. Their products, services and goals will be spread through the use of social media.
Video sharing is an effective way of engaging your audience on every social media platform. It’s a good strategy to include some form of video to increase engagement. Post your video on your platform of choice rather than uploading to an outside source such as YouTube. Your video will begin to auto play when people scroll through their news feed, this attracts attention. The more views you have, the more people you can expose to your product. Many views will also lead to increased reach and engagement.
Engage With Your Community
Your followers are going to expect a response if they ask you a question. By actively listening and responding to your online community, you will build an excellent user experience. Listen to the needs of your audience and respond accordingly. You should publicly commend those who favorite, share and mention your organization on social media. When you make the community feel heard and appreciated, they will become loyal fans and ambassadors.
When you post on social media, you are likely to receive attention if you include a picture. Especially if the picture has appealing colors with a graphical touch. Your visual content has a higher chance to be shared on social media. Your most viewed social elements are going to be your banner and profile photos. Use these elements to showcase how you have impacted the lives of others. If your designated platform is Facebook, change your cover once and month with an awesome caption. If you’re using twitter, highlight your work by changing your profile and banner photo.