Nowadays almost all businesses have their own website. In addition to being an essential marketing tool, a website is also a communication tool that allows the company to exist on the internet and reach more customers.
A website costs around $500 to $2000 but the price is decreases every year. However it’s still too expensive for small businesses. In the U.S almost 50 % of the small companies don’t have a website. For 30 % of them it’s for a cost reason.
However with the rise of business like wix.com, you can create a professionally looking website for free or almost nothing.
Other businesses just don’t consider that a website is necessary for the following reasons:
1 – The business doesn’t want more clients
For instance, a restaurant is already full everyday. It doesn’t need more customers. There is no need to spend more time or money on marketing.
2 – The business reputation is already established
The word-of-mouth has already done the job of a website. In this case almost any type of businesses is concerned (food truck, grocery, garage, law firm or a company that sells goods in a shop…) Customers know the basic information to get there. A website is not necessary.
3 – The business works only with few customers
Your business works only with one or two clients. For instance a law firm provides legal advices for few loyal companies. It can be also a supplier that provides one brand with a special product.
4 – The business is already on other websites
You do not need your own website to be found. You can use websites such as http://yell.com or yelp. They will provide the important information such as your address, phone number and schedule.
5 – The business uses only social media
Social media has the advantage to be free and easy to use (Facebook, Instagram, Pinterest…). They are sometimes more efficient than a website. You can target millions of people. New brands, startups and sometimes new app use a lot social media.