How a Right-approach Logo Design Helps in Enhancing a Brand
How can logo design help in marketing a brand? Originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.
If anyone carefully read this question and answer then he realizes the importance of a logo design
Why Do You Need a Logo?
Regardless of the possibility that the brand names were not coordinated into their outline, I’m speculating slightest most of individuals on the planet could perceive and name the brand each speaks to. However, hello, if worldwide acknowledgment and global control in your industry isn’t adequate for you, here are a couple of more reasons
1. Reveals Your Identity
Remember those old Westerns where cowboys branded cattle? They did it to mark ownership. Your logo should do the same thing (minus the pain of a red hot branding iron). Imprinted on your products, your business card and your website, your logo communicates ownership. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.
2. Invites New Customers to Get to Know You
We don’t live in a monochromatic world. People are drawn to interesting design and color. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.
3. Distinguishes You from The Competition
There are certain symbols that come to represent particular industries or products. For example, how many pizza places have you seen with a logo that features an Italian, mustachioed chef with a tall white hat and a wide grin? Maybe holding a ridiculously huge pizza? A good logo reflects who you are, but it should also distinguish you from everybody else. A good logo should dare to be different.
4. Facilitates Brand Loyalty
From time to time, a company will redesign their logo, perhaps to update their look or reflect some other corporate change. As a marketer, I get this. As a consumer, I hate it. When I’ve become accustomed to my favorite brands’ logo and they change it, I feel a little betrayed. Now I’ve got to retrain my brain to look for something new. Brand loyalty is huge and something every business needs to foster. A recognizable and familiar logo goes a long way toward building brand loyalty.
5. Can Be Everywhere
Placing your logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it’s in the store, in your customers’ homes, online, i.e., everywhere you want to be. If you’ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand.
Contributed by Muhamed Isharul Islam, Graphics Designer (2013-present)
