How do online sales work and how to sell products online successfully? Originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.
In recent years, store rents have risen, labor costs have continued to rise, and offline marketing costs for traditional companies have become increasingly high. In 2020, the new crown epidemic hits, and many companies are unable to resume production normally, making business operations more difficult.
However, companies that operate through the Internet can still operate normally, and the advantages of online marketing are deeply recognized by the public. How to do online marketing? How to sell products online?
Simply put, it is divided into the following steps:
Build A Network Platform
The network platform here mainly refers to the website, but also includes small programs. Build a website that suits you according to your business. The website is like a store you open offline, used to display your products and services, so that customers can better understand the products! To do a good job in online marketing, building a website is a must. There are also many skills when building a website, including the layout of the website, the style of the website, etc., especially when the website keywords are set, which is particularly important.
Building Brand Reputation
When a corporate website is established, at this time we need to package the brand through a series of methods so that when searching for brand words in search engines, it can show more brand information and guide consumers, to give our potential customers enough trust in the later stage and help the product conversion rate in the later stage.
If You Don’t Do the First Two Steps of Continuous Network Promotion, You Can Go Directly to Network Promotion, Or Even Advertise
No amount of investment will be ideal because consumers cannot fully understand the company and cannot obtain effective conversion.
With the above foundation, continuous online promotion for user drainage has formed a simple closed loop of online marketing. Of course, each step has different methods and strategies, and different companies adopt different methods.
Online marketing methods and channels Online marketing is a promotion activity based on the Internet in a popular sense. Any rendering method used for the purpose of this promotion activity belongs to online marketing. This approach is gradually becoming indispensable, becoming the necessary way for every brand to communicate. Its main characteristics are low cost, high efficiency, widespread, good effect, and timeliness. Content is the foundation of online marketing. When traffic comes in, visitors come in, and brand content can’t impress people, it’s vain. Now we media platforms are constantly emerging. Creative content can also bring a certain amount of traffic to the brand. Now brand online marketing There will be relevant platforms suitable for brand positioning and release brand-related content.