Powerful Alternatives to Cold Calling That May Get Overlooked

Frankly speaking, cold calling is still an effective sales strategy if done properly. However, leveraging some alternatives to cold calling can help you engage with more prospects and close more deals. So why don't you innovate to "break out" your business?
Powerful Alternatives to Cold Calling That May Get Overlooked
Image Credit: KPMG
By | 8 min read

What are the new alternatives to cold calling? Originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

A cold calling is an early contact that is done to receive an advantage in terms of favor, sales, chance, or any other gain.

When you are calling someone unknown for some certain reason is termed cold calling. Cold calling beyond doubt is a worthless and dead sales tactic in the present time that should be change or has things replaced with the help of new technology,

Here are some new alternatives to cold calling:

  • Running email campaigns
  • Using the power of a blog
  • Hosting valuable webinars
  • Expand awareness with social media
  • Membership only content
  • Customer referrals
  • Work with referral partners
  • Networking through events
  • Good old direct mail

Running Email Campaigns

Email campaigns are a cheap and effective methode to draw interest by sending the necessary content to potential leads. Email campaigns enable sending particular information to large groups of people at once. The main thing to consider while sending an email is it must be personalized, informative, and include a call to action.

Using The Power of A Blog

Blogging can be important as a marketing tool for any type of business. It can be a powerful tool to draw traffic by ranking in search engines, people will click on the blog and, in turn, be drawn toward the company website. They can be used as powerful tools in the collection of data such as email and other contact details.

Hosting Valuable Webinars

Webinars are extremely important in spreading the necessary awareness surrounding your product and company. Webinars can increase reputation in the subject and prove to potential customers the value of your company.

Expand Awareness with Social Media

Social media is undoubtedly a powerful marketing strategy to get traffic. The main social networks are Facebook, LinkedIn, and Twitter, etc. Social media networks are more targeted and specific. It is very important that particular industry and audience have their own community online.

Membership Only Content

All content needs not be shared immediately with the general public. Save some for only the highest interest. Create a member sign-in section on the blog that can only be accessed if the viewer provides their email address. This strategy allows acquiring significantly more email addresses of warm leads.

Customer Referrals

Referrals from the current consumers can have a major effect on generating new leads. They have a different outlook on the product. They understand the value of your product from the customer’s point of view, and they can relate to future customers.

Work With Referral Partners

There are always some other companies whose business centers on the same source of customers. They are not in competition but offer a different product. Contacting these companies and possibly enter into a referral-based relationship. If they come across a customer that your product addresses, they can refer them over and vice versa.

Networking Through Events

One of the biggest drawbacks of cold calling is that it is impersonal. A networking event can be used to set an in-person relationship with the consumer that increases trust. Create your own events to initiate conversations and build knowledge for your product this will surely a highly engaging and chances of conversion will increase.

Good Old Direct Mail

People will respond if you send information that is well crafted and effective. It is important that the content being sent has a strong effective and design that stands out to make the prospect read it in the first place.

Contributed by Efisio Manna

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