18 Tools Which You Should Use for Conversion Rate Optimization

Conversion rate optimization is quickly gaining in popularity since it can help businesses increase profits from sales without raising their advertising costs. They often use one of the below tools to perform this goal.
18 Tools Which You Should Use For Conversion Rate Optimization-Featured Image
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Which tools do you use for conversion rate optimization? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Gathering data

#1. Google Tag Manager

What it does: Google Tag Manager allows you to add  snippets of code to a page without needing developers or IT teams to do  it for you. Once you’ve installed the basic code on the website, you can  add code remotely using your account.
Why this matters: In terms of CRO, it can be very  handy to be able to deploy snippets of code very quickly for testing  purposes. So installing tag manager can save you a bunch of time. Tag  Manager isn’t the finished product yet and does have a few bugs, but  Google do seem to be investing into it and trying to improve it all the  time.
Where to find it: Get Started – Google Tag Manager

#2. Remote Usability Testing Software. Results in 1-hour

What it does: You can select your target demographic  from the interface, then have those type of people complete a task on  your (or a competitor) website. They will record themselves both on  screen and audio, you can then watch this video and use it to see where  problems with your website may lie.
Why this matters: Getting real feedback from users  is a valuable part of the CRO process so that you can run experiments  based on real feedback – not your own gut feeling. Whilst recording  videos of users isn’t very scalable in terms of data collection, you  only need a few in order to get good insights into what may and may not  be working for you.
Where to find it: Remote Usability Testing Software. Results in 1-hour.

#3. Feedback Army

What it does: Similar to Remote Usability Testing Software. Results in 1-hour., however  you can ask a series of short questions about your website which are  answered in text format. Because of this, the cost is a lot cheaper per  response, but you may not get as many insights as being able to watch  someone on video.
Why this matters: As mentioned above, getting user  feedback is crucial and with this tool, you can ask a series of simple  questions to a bunch of people and aggregate their feedback in order to  inform your testing.
Where to find it: Website Usability Testing Service

#4. Kiss Metrics

What it does: Kiss Metrics is basically an advanced  analytics tool that allows you to gather data on your users rather than  session visits. It can be a bit tricky to install because there is a lot  of tracking for it to do, but the data you get is designed to help you  get a better picture of what your visitors are doing.
Why this matters: Being able to make decisions based  on user behaviour across multiple sessions and devices is very  powerful. You have a much clearer picture of what you need to improve  and what your customers really care about.
Where to find it: KISSmetrics Customer Intelligence & Web Analytics

#5. Crazy Egg

What it does: CrazyEgg allows you to see heatmaps of  user behaviour on your website. A few examples are things such as where  they click, how far they scroll down a page, what sections of a page  get the most attention etc.
Why this matters: We can often get a little blinded  by the designs of our own websites because we spend so long looking at  them. This means we’re a bit too subjective about what elements work and  which ones don’t. With a tool like CrazyEgg, you can get real data on  what your users engage with the most and what they ignore so you can  inform your experiments and make decisions to try and improve design and  layout.
Where to find it: Visualize where your visitors click

#6. Web page Test

What it does: Website Performance and Optimization Test allows you to test the  speed of your website pages against others. It take the test results  and creates a video which shows all the tests side-by-side and clearly  shows who won.
Why this matters: I’ve talked about Website Performance and Optimization Test  before in the context of technical SEO tools. In terms of CRO, it can  help in terms of improving page load times which in itself, can  sometimes help conversion rate as shown by studies such as this one.
Where to find it: Website Performance and Optimization Test

#7. Padi track

What it does: Paditrack allows you to create  conversion funnels based on Google Analytics data – retroactively. You  can also segment based on funnels which is very handy for drilling into  the data and finding potential problems.
Why this matters: Being able to create funnels based  on past data from Google Analytics means you can get data a lot quicker  than having to wait for it in the current Google Analytics setup. You  can then see which steps in a conversion process cause problems for  people and run experiments to improve those steps.
Where to find it: PadiTrack

#8. Qualaroo

What it does: Qualaroo allows you to create short,  non-intrusive surveys for your website visitors. You can active the  survey on certain pages or based on certain actions such as completing  the checkout process or staying on a page for a certain amount of time.  You can create the questions yourself or use the standard ones that are  recommended by Qualaroo. Avinash also write a great post here on choosing the right questions. Qualaroo also now works on mobile devices.
Why this matters: These short surveys can give you  lots of useful data in a short space of time and can highlight specific  problems with certain areas of your website. This data can then be fed  into your experiments.
Where to find it: Qualaroo – Behavior Insight Surveys For Smarter A/B Testing

#9. Decibel insight

What it does: Decibel Insight is a heatmapping tool  similar to CrazyEgg, except it allows you to create heatmaps that take  account of responsive design.
Why this matters: More and more websites are  embracing responsive design now. Combine this with the increase in web  browsing (and buying) whilst on a mobile device, it is important to  gather data on these areas so that you can optimise for these  experiences.
Where to find it: Leading Heatmaps & Web Analytics Provider

#10. CRO monitor

What it does: This kind of does what it says on the tin.You can monitor your competitors for the CRO tests they are running,  take snapshots of the page and see which tests probably win.
Why this matters: Whilst I prefer to focus on my own  business rather than what my competitors are doing, I like the idea of  getting some insights into what is and isn’t working for them. If you  can learn something that leads to you running a test on your own  website, then it is probably worth pursuing.
Where to find it: Monitor Your Competitor’s A/B & MV Tests

#11. Coffee shops

This sounds like a weird one, but bear with me!
What it does: Next time you need an opinion on a  client’s website, take a laptop to your local coffee shop. Once there,  offer to buy someone a coffee or a cake in return for a few minutes of  their time looking at your client’s website. Ask them a few questions,  note down the answers. For the price of a cup of coffee, you’ll have  insight on your website! You do need to be careful to try and get the  right demographic if your client sells very niche products though.
Why this matters: Lack of budget can be a problem sometimes on projects, this gets you real data from real people but for a very cheap cost.
Where to find it: I’m sure you can work this one out

#12. Balsamiq

What it does: Balsamiq is a very easy to use  wireframing tool. You can create mockups of your CRO test designs so  that you can communicate your changes to designers and developers. You  can also annotate them so that you can explain various changes.
Why this matters: Communication with designers, UX  teams and developers is crucial when trying to make CRO changes.  Balsamiq helps you make it very clear what you want to test and even if  you’re not a designer, you can make good looking wireframes.
Where to find it: Balsamiq. Rapid, effective and fun wireframing software.

#13. Realtime board

What it does: We love Real time Board at Infinite Conversions for our creative projects. It allows you to collaborate on lots of  different types of projects. In the context of CRO, you can collaborate  on new landing page designs or wireframes.
Why this matters: Sometimes, you’re going to want  feedback from various people on the suggested designs that you want to  implement. Real Time Board keeps all of that feedback in a central place
Where to find it: Online whiteboard & online collaboration tool | RealtimeBoard

#14. Optimizely

What it does: Optimizely allows you to run CRO tests  (A/B testing, multi-variate testing) without needing to change the code  of a website. Once you’ve installed the basic Optimizely code, you can  change most elements of a page remotely without needing to be a web  designer or developer. Having said that, some knowledge of HTML / CSS is  useful for more advanced testing and changes.
Why this matters: This doesn’t need too much  explaining! Being able to quickly deploy CRO tests is crucial, so taking  the need for development time out of the process really helps with  this.
Where to find it: Optimizely: A/B testing software you’ll actually use

#15. Visual Website Optimiser

What it does: Visual Website Optimiser is another  testing tool that lets you control testing without relying upon a  developer. You can install some simple code and then make changes from  the interface. You can also define what types of visitors see certain  tests, as shown in the screenshot above.
Why this matters: Same as above!
Where to find it: Multivariate Testing

#16. Unbounce

What it does: Unbounce is another testing tool where  you don’t need the help of developers. The thing I like about the tool  though is the ability to build out full landing pages based on existing  templates that have been tested by others.
Why this matters: This gives you a great starting  point for your new landing page designs and when you add customer data  on top of this, it can give you some great new designs to test.
Where to find it: Landing Pages: Create, Publish and A/B Test Without I.T.

#17. Bounce exchange

What it does: Bounce Exchange can be used to capture the attention of visitors who are about to leave your website.
Where to find it: Bounce Exchange™

#18. Qubit

What it does: Qubit is a suite of products and in  terms of CRO, is used mainly for split testing and tag management. It  also has some standard analytics features touching around 300 data  points.
Why this matters: Sometimes it can be hard when  using several pieces of software to run various parts of CRO projects.  Qubit brings some of these (analytics, testing, tag management) together  into one place.
Where to find it: Website Personalization, Marketing Analytics, Web Attribution | Qubit

Contributed by Frank Zappa, studied at University of Sydney

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