Vicki Zak, CPSM
Since 2024
Active
SMPS Chicago member
AEC marketing professional
Vicki leads comprehensive marketing operations for Terracon’s Midwest region, supporting one of the nation’s most established employee-owned engineering consulting firms. As Marketing Lead at the Glendale Heights office, she drives marketing strategy for a firm ranked No. 20 in Engineering News-Record’s Top 500 Design Firms, serving thousands of projects annually with a team of more than 6,000 engineers and scientists across 175+ locations nationwide.
Her expertise spans geotechnical engineering, environmental consulting, construction materials testing, and facilities engineering across infrastructure, commercial development, industrial, and institutional markets throughout Illinois and the greater Chicago metropolitan area. Vicki brings specialized knowledge in client development, marketing strategy, public relations, and product marketing. With more than a decade of dedicated service at Terracon, she has progressed from Client Development Specialist to Senior Marketing Specialist before advancing to her current Marketing Lead role.
Her comprehensive understanding of engineering services and long-term client relationships enables effective marketing support for complex infrastructure and development projects that shape communities throughout the Midwest.
Vicki demonstrates exceptional professional commitment through her CPSM certification achievement and dedication to advancing engineering services marketing excellence. Her certification reflects the ongoing professional development and industry knowledge required to support one of the nation’s largest and most respected employee-owned consulting engineering firms.
As a Marketing Lead at Terracon, Vicki contributes to the firm’s national reputation for responsive, resourceful, and reliable service delivery. Her role supports Terracon’s mission of providing practical, cost-effective solutions that help clients overcome obstacles and achieve their project goals. Her expertise in client development and marketing strategy helps position Terracon’s comprehensive services portfolio across environmental, facilities, geotechnical, and materials engineering disciplines.
Vicki brings distinctive experience from diverse professional backgrounds including public relations, marketing communications, trade show coordination, and educational services. Her multidisciplinary career path includes prior experience in telecommunications, parks and recreation programming, and nonprofit public relations before transitioning to engineering consulting.
Her educational foundation includes a Bachelor’s Degree in Public Relations and Image Management from Illinois State University, providing strong communications expertise that enhances technical marketing effectiveness.
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