Deena Turnbull, CPSM
Since 2024
Active
NA
AEC marketing professional
Deena leads comprehensive marketing coordination and graphic design for HEAPY, Ohio’s premier MEP engineering, commissioning, and sustainability firm with 80 years of excellence. As Senior Marketing and Graphic Design Coordinator based in Dayton, she drives brand development, marketing collateral creation, proposal graphics, and visual communications for a 225+ colleague firm serving healthcare, education, commercial, civic, federal, and industrial sectors across seven offices nationwide.
Her expertise spans AEC marketing with specialized knowledge in graphic design, brand identity development, marketing communications, proposal coordination, and visual storytelling across mechanical, electrical, plumbing (MEP) engineering, commissioning, technology design, and sustainability consulting disciplines. Deena brings exceptional creative capabilities gained through experience as Principal/Owner of Design by Deena, providing sophisticated design expertise that elevates HEAPY’s marketing materials, proposal presentations, and brand positioning.
With comprehensive professional experience in graphic design and AEC marketing, Deena has built her career characterized by creative excellence, strategic thinking, and commitment to visual communications that authentically represent technical capabilities. Her knowledge of HEAPY’s full-service capabilities—encompassing MEP engineering, building optimization, commissioning, intelligent building management, engineer-led design-build, sustainability and resiliency, fire protection, technology design, lighting design, master planning, and energy audits—enables effective marketing leadership for a firm celebrating 80 years of innovation.
Deena demonstrates exceptional professional leadership through her CPSM certification (earned March 2024) and dual expertise combining marketing coordination with professional graphic design capabilities. Her unique skill set distinguishes HEAPY’s visual communications from typical engineering firm marketing, bringing sophisticated design sensibility to proposal graphics, brand collateral, and client presentations.
As former business owner (Design by Deena), Deena brings entrepreneurial perspective and client service excellence to HEAPY’s marketing operations. Her experience running independent design practice provides comprehensive understanding of branding, client relationship cultivation, and design project management that enhances her contributions to HEAPY’s marketing team serving 225+ engineering, commissioning, and sustainability colleagues across seven offices.
Deena’s graphic design expertise supports HEAPY’s thought leadership content authorship, where firm professionals contribute blog posts, case studies, and technical articles on HEAPY.com. Her visual storytelling capabilities enhance these communications, creating engaging content that positions HEAPY’s engineering innovations, sustainability achievements, and commissioning excellence to architectural partners, building owners, and facility managers.
Her design leadership contributes to HEAPY’s recognition as trusted advisor, helping translate complex MEP engineering concepts into accessible visual communications. From master planning graphics to energy audit presentations, building optimization diagrams to commissioning reports, Deena’s design work enables clients to understand sophisticated technical solutions through compelling visual narratives.
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