Personalization has changed marketing strategies and helped improve the customer experience, make businesses more profitable. The key goal of personalized marketing is to truly engage customers and communicating prospective customers as an individual. It was performed by individualized information that was collected through data, analysis, and the use of automation technology.
However, there are still many companies failing at implementation and wasting their resource e.g human, time, money, etc. So, how can companies demystify the technology and process of personalized marketing? In this conversation, Diaz Nesamoney, Founder and CEO of Jivox, will show us how data and technology are transforming. What should businesses do to combine them and make digital advertising appear seamless, have the greatest efficiency?
All video and audio footage used is either licensed through either CC-BY or from various stock footage websites. All creative commons footage is listed at the end of the video and is licensed under CC-BY 3.0.
Founder and CEO of Jivox
This video is also credited to the following creators: