There is a wide range of shopping options in the market, that’s why most consumers never return after making an initial purchase. The customers’ loyalty seems to be fast and fleeting, especially in today’s complex and competitive eCommerce. Businesses can lose sight of all the customers’ activity after made purchase is made if only focusing on a consumer’s linear path-to-purchase.
In this conversation, Vice President of Marketing, Frank Riva, show us the way to make good and improve this problem through the following factors:
- How has significantly the digital consumer decision journey changed?
- Why does the traditional “path-to-purchase” approach need to extend beyond?
- How to address a complete journey across an entire interconnected and complex system?
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1010data’s Vice President of Marketing
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