Expert’s Insights to Dominate the Ever-Evolving Digital Consumer Decision Journey

There is a wide range of shopping options in the market, that’s why most consumers never return after making an initial purchase. The customers’ loyalty seems to be fast and fleeting, especially in today’s complex and competitive eCommerce. Businesses can lose sight of all the customers’ activity after made purchase is made if only focusing on a consumer’s linear path-to-purchase.

In this conversation, Vice President of Marketing, Frank Riva, show us the way to make good and improve this problem through the following factors:

  • How has significantly the digital consumer decision journey changed?
  • Why does the traditional “path-to-purchase” approach need to extend beyond?
  • How to address a complete journey across an entire interconnected and complex system?


All video and audio footage used is either licensed through either CC-BY or from various stock footage websites. All creative commons footage is listed at the end of the video and is licensed under CC-BY 3.0.


Frank Riva

1010data’s Vice President of Marketing

This video is also credited to the following creators: