Customer Experience Management – New Key to Unlock Supply Chain Success Stories

With a background in journalism and communications, Stephanie Thum comes to customer experience management as a Founding Partner of Practical CX. They focus on finding practical ways to build value-driven loyalty between companies and their customers.

In this conversation, Stephanie Thum will show us her experience about CX including:

  • The impact CX is about to have on the supply chain industry
  • The way companies prepare to implement meaningful programs for success in the long term
  • The importance of context to creating a customer experience
  • How to provide solutions for customer needs and problems?
  • How is CX a critical component of well-rounded risk management programs?


All video and audio footage used is either licensed through either CC-BY or from various stock footage websites. All creative commons footage is listed at the end of the video and is licensed under CC-BY 3.0.


Stephanie Thum

Founding Principal of Practice CX

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