UCI Health Transforms Its Consumer Web Experience with the Abundant Health Acquisition (aha!) Health Experience Platform

CHICAGO – Abundant Health Acquisition (aha!) is pleased to announce the launch of UCI Health’s redesigned website for patients and consumers, built on aha!’s Health Experience Platform (HXP) to deliver a smooth and customized path to care. This major update gives over 4 million residents in Orange County and parts of Los Angeles and Riverside counties an easy-to-navigate experience that’s personalized to help them quickly find the best UCI Health care options, available appointments, and patient education, along with information on clinical trial participation nationwide.

UCI Health selected aha! to design and implement the updated website based on the digital health experience agency’s innovative use of technology to build on, rather than replace, UCI Health’s existing technology stack, as well as aha!’s deep understanding of the types of retail experiences HCOs need to deliver today. As one of California’s largest healthcare organizations (HCO) and a nationally recognized center for cancer care, UCI Health relied on aha! to grow its digital presence to reflect the modern, efficient, and personalized quality of care it offers. The organization also wanted its site to keep pace with its expanding care footprint, which in 2024 included the opening of a second cancer center and the acquisition of four community hospitals and their outpatient locations.

“UCI Health envisioned a new web experience that would give consumers their most relevant and timely options every time they search,” said Paul Dain, aha! CEO. “Using aha!’s HXP, built on the Sitecore digital experience platform, we went beyond a typical HCO CMS-enabled service by unifying internal and external data sources—locations, providers, clinical trial data from around the country, and website content. Then we aligned those extensive backend connections to a powerful, user-friendly front end for a GenAI-style, customized user experience that tells each consumer a unique story of how UCI Health can meet their needs.”

aha!’s HXP combines powerful data connectors, management tools, and front-end elements to help HCOs turn more consumers into patients, without the expense and time required for a full replatforming. HXP features included in the new UCI Health website include:

• HXP Universal Search: This dynamic, configurable, branded search experience delivers results that encompass site-wide content, provider availability, facility and provider locations, patient education, clinical trial information, and more.
• HXP Connectors: This set of standardized API integrations plus a common data model enables provider data management using Kyruus, Yext, or the HCO’s internal platform; scheduling using Epic; and patient education using WebMD Ignite and UpToDate.
• HXP Management Tools: Tools native toSitecore 10.x and XM Cloud facilitate administration, data management, and page authoring.
• HXP Component Suite: Customizable React-based components enable curated provider galleries, scheduling with customized calls to action, and universal search.
• HXP Geolocation Service: This HIPAA-compliant approach to location-based personalization streamlines consumer searchers without using PII.

These HXP features enable HCOs to realize more value from typically underused digital experience platform features such as personalization, campaign management, and A/B testing. HXP also integrates easily with common analytics and tag management tools such as Google Analytics, Piwik PRO, and Freshpaint, giving HCO digital strategy and marketing teams clearer, more actionable performance insights to drive consumer awareness, engagement, and growth.

About aha!

Abundant Health Acquisition (aha!) was founded in 2017, headquartered in Chicago, Illinois, and is a part of the Abundant Venture Partners (AVP) portfolio of companies. As a Health Experience Company, aha! knows what consumers expect from modern digital health experiences and was purpose-built to help create these new experiences with the products and services necessary to bring them to life. aha! makes this optimistic vision a reality by designing digital health experiences that reduce friction and increase connections between patients and providers. The result is a digital front door that enables better care and better business. More at abundant.health.