Serent-Backed Quorum Acquires Capitol Canary, Bringing Together Two Public Affairs Software Leaders
AUSTIN, Texas & SAN FRANCISCO–Quorum, the market leader in public affairs software, today announces it has acquired Capitol Canary, the leading grassroots advocacy platform trusted by 1,200 organizations including 25% of the Fortune 100. This results in the creation of one of the most comprehensive and technologically advanced public affairs software platforms to date.
“Capitol Canary and Quorum have been instrumental in creating the market for public affairs and digital advocacy and it makes strategic sense to bring our two companies together”
By combining Quorum’s suite of eight integrated products with Capitol Canary’s proven grassroots mobilization and digital advocacy tools, Quorum will solidify its leadership in the government and public affairs industry. With this acquisition, Quorum will serve over 2,000 clients, more than 50% of the Fortune 100, and will have 336 team members committed to providing a premium and integrated customer experience to public affairs professionals.
“Consumers and employees are pushing organizations they work with to take a stand on key issues — it’s no longer ok to sit on the sidelines of policy,” said Alex Wirth, co-founder and CEO of Quorum. “With the addition of Capitol Canary, Quorum is better positioned to solve your needs — whether you’re trying to track legislation, mobilize your supporters, manage your PAC, or connect with reporters.”
In 2021, Capitol Canary customers launched more than 14,500 digital advocacy campaigns where more than 15.6 million advocates took roughly 25 million actions. In 2020, Capitol Canary acquired policymaker contact provider KnowWho, and GovPredict, a tool for federal, state, and local intelligence. Capitol Canary co-founder and President Jeb Ory will join Quorum’s Board of Directors. Ory co-founded Capitol Canary, then known as Phone2Action, with Ximena Hartsock in 2013.
“Capitol Canary and Quorum have been instrumental in creating the market for public affairs and digital advocacy and it makes strategic sense to bring our two companies together,” said Ory. ““Both companies share an intense commitment to listening to – and building solutions for – our customers. By joining forces with Quorum we will bring even more capabilities to our clients and the public affairs market.”
The acquisition of Capitol Canary follows a year of significant growth for Quorum. In December 2021, Quorum acquired CisionPAC as part of its plan to build the future of PAC management software, with a new Quorum PAC product launching in Q4 2022. The acquisition came on the heels of an investment from Serent Capital in 2020. Just last month, Quorum released its latest product — Quorum Communications — to help policy communications professionals get their message to the legislative floor and the press at the same time.
Kevin Frick, Partner at Serent Capital, added, “Quorum continues to accelerate its momentum as a category leader in its end market. We are excited about the trajectory of the combined company and look forward to supporting its growth.”
Serent is an active investor in the non-profit and government technology sectors. To learn more about Serent’s experience in the sector, visit: https://serentcapital.com/govtech/.
Quorum is a software company whose products are used by thousands of public affairs professionals for their work in Congress, all 50 state legislatures, thousands of major U.S. cities, the European Union, and over two dozen other countries. Founded in 2014, Quorum is headquartered in Washington, D.C. with an international office in Brussels.
Quorum works with 45% of the Fortune 100 as well as major trade associations, advocacy groups, embassies, non-profits, and government agencies including Coca-Cola, Walmart, General Motors, the U.S. Travel Association, Human Rights Campaign, the United Nations Foundation, and the U.S. Air Force. To learn more about Quorum, visit www.quorum.us.
About Capitol Canary
Capitol Canary, with more than 1,200 clients, is a leading government affairs technology, providing a suite of revolutionary advocacy tools used to engage and mobilize more supporters than any other government affairs platform. It also provides access to comprehensive intelligence on every level of government, and the most accurate, up-to-date contact information for officials and staffers. Leading non-profits, associations and companies rely on Capitol Canary for donor insights, grassroots advocacy, GOTV, strategic communications and stakeholder engagement to gain the edge they need to win their policy battles.
About Serent Capital
Serent Capital invests in growing businesses with compelling solutions that exceed customer needs. As businesses grow and evolve, the opportunities and challenges they face change with them. The principals at Serent Capital have firsthand experience navigating growth through their experiences as CEOs, strategic advisors, and board members to successful businesses. Serent leverages their expertise and capital to help growing businesses thrive. For more information on Serent Capital, visit www.serentcapital.com.