Thanx focus on making customer engagement effortless for both merchants and consumers. Merchants get a complete view of customers based on behavioral data all without any additional hardware or point-of-sale integration, allowing them to quickly and easily send targeted campaigns customized for their business.

In addition, they can measure their success in real revenue not just vanity metrics like opens and clicks. Consumers pay as usual and automatically receive personalized rewards on their phones, which eliminates the hassle of check-ins, loyalty cards, and added steps at checkout. To date, Thanx has helped their merchants generate 30-50% increases in revenue from their existing customers.

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