Headquartered in Denver, CO, Ibotta (“I bought a…“) is a free app that’s transforming the shopping experience by making every purchase rewarding. The company partners with leading brands and retailers to offer real cash back on groceries, travel, electronics, clothing, gifts, home and office supplies, dining out, and much more. Ibotta is the ultimate starting point for savings, and having paid out more than $500 million in cash rewards to its Savers, it’s no surprise why Ibotta is one of the most downloaded shopping apps in the United States.

Ibotta is a free mobile coupon and cash-back shopping app for most iOS and Android devices. With Ibotta, shoppers have the opportunity to earn cash back on select products by performing easy tasks, purchasing the product, then providing proof of purchase.

What gives Ibotta an edge in building its popularity among couponers is that the savings gleaned via the app are in addition to the other saving strategies shoppers use, such as redeeming coupons, rewards programs, coupon stacking and matching, rebates and other money-saving apps. This makes it an important inclusion in the couponers’ toolbox for savings.

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