From Individual to Empire: A Guide to Building an Authentic and Powerful Brand
Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?
It’s all about influencer branding, and Laura Bull will tell you everything youneed to know.
Bull spent ten years with Sony Music Entertainment, becoming one of the company’s youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful “influencer.”
Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future.
Bull marries positive psychology principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding.
This intelligent, breezy read provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.
A consultant and speaker, Bull has also taught disciplines in marketing and music business at multiple colleges and universities, including SMU’s Temerlin Advertising Institute.
“An indispensable guide to building an authoritative brand for budding influencers.” – Kirkus Reviews
“Author Laura Bull draws from years of professional experience to offer aspiring readers expert tips on establishing and expanding their brands and influence. With frequent references to stars, moguls, and entrepreneurs, Bull provides a fun and engaging reading experience, while laying out clear steps and smart strategies for readers to achieve their goals on their own terms. Bull’s tone is professional, yet conversational. The author recognizes her audience, and provides them with a straightforward, assertive, and sometimes humorous narrative approach to the topic. While other titles may tackle the idea of branding, Bull livens it up with vivid examples, psychological insights, and quick-witted prose. Bull contextualizes the concept of a “brand” in a manner that is insightful and surprising. Using real-world examples, she urges readers to think about their own unique talents and contributions in order to most authentically present their product to the world.” – The BookLife Prize
About the Author:
Laura Bull spent ten years with Sony Music Entertainment where she became one of the company’s youngest executives at the age of twenty-eight. During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic, and Monument records. A veteran of the music industry, she has served for more than a decade on the National Advisory Board for Musicians On Call.
She is an expert who specializes in marketing and transforming people into viable brands by offering insurmountable knowledge to teach others what it takes to become a powerful “influencer.” Everyone in the marketing arena keeps discussing the power of influencers, but no one is discussing how an influencer becomes powerful. Now she redefines the term “influencer” by expanding its scope offline, highlights positive psychology principles in terms of branding, and reveals the proprietary Brand Matrix to help entrepreneurs discover their authentic and competitive brand.
A consultant and speaker, Bull has been an adjunct professor teaching disciplines in marketing and music business at multiple colleges and universities, including SMU’s Temerlin Advertising Institute. She has a BBA from Belmont University’s Mike Curb School of Music Business and a Master of Liberal Studies from Southern Methodist University.
She currently resides in Dallas with her husband and two daughters.