The Nature of Product: 10 Major Misconceptions About Product by Marty Cagan
Lean Product & Lean UX Silicon Valley
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During this talk, Marty will be calling out some of the most important and deeply rooted misconceptions about how great products are created. We’ll be discussing these differences:
- The difference between an idea and a product
- The difference between solving problems for our customers and achieving our business objectives
- The difference between product owners and true product managers
- The difference between product teams and feature teams
- The difference between scaling with process and scaling with leadership
- And more generally, the differences between how the best product companies in the world work, and how the rest work.
Finally, we’ll be talking about what’s involved in truly changing how you work from the rest to the best.
After Marty’s talk he will have a fireside chat with Dan Olsen then answer questions from the audience.
Join us for an informative and engaging session!
Note: Eventbrite registrants will receive an invitation link via email the morning of the webinar.
ABOUT MARTY CAGAN
Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.
During his career, he has played the roles of the modern technology product organization. Marty is also the author of INSPIRED: How To Create Tech Products Customers Love, and EMPOWERED: Ordinary People, Extraordinary Products. Marty continues to inspire product teams and product leaders by being invited to speak at major conferences across the globe.
You can find Marty online
Our sponsors Productboard and Sopheon will be raffling off up to 50 copies of Marty’s ebook Empowered. To enter the raffle, just opt in using the checkbox on the event registration page.
5:25 pm: Zoom webinar opens
5:30 pm: Intro
5:35 pm: Marty’s talk
6:15 pm: Fireside chat
6:30 pm: Audience Q&A
Note: tickets are non-refundable.
ABOUT OUR SPONSORS
Sopheon helps the world’s leading business innovators bring their most powerful ideas and products to market. Their Acclaim Products software is the complete product management workspace purpose-built for you. Try it for free.
You must purchase your ticket for this event on Eventbrite: