Small Business Marketing Meeting
The Cleveland Small Business Marketing Meetup Group
STOP Your Business From Being Commoditized!
You CAN Stop the Commoditization!
At June’s Month’s No B.S. Marketing Meeting
“We’re all just a moment away from commodity hell.”– Jeffrey Immelt, Chairman and CEO, GE.
Commoditization occurs when consumers can buy the same product or service from MANY different places, small OR large businesses – ONLINE OR OFFLINE.
When this happens, PRICE becomes the only distinguishing factor in commoditized products or services.