Leading Innovation Culture Transformation

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Global Innovation and Entrepreneurship In Action

WHEN: Friday, July 22, 2022

Changing the company’s culture to promote innovative thinking and risk taking is one of the greatest challenges an organizations’ leadership can face. So, how do you do it? Well, it’s NOT by posting “inspirational” posters or slogans in the elevator, building special creativity rooms, subsidizing free food at the cafeteria, or setting up a ping pong table in every department. This keynote will highlight — after 25 years of consulting on scores of successful innovation culture change initiatives – two surprisingly simple innovation frameworks that have been shown to repeatedly bring innovation success and culture change to any organization.

First, it’s important to agree to and evangelize – daily – the company’s values. Values are a concrete example of “what the company values,” and give permission to every employee, when combined with practical programs and tactics, to be more creative, take more risks, and adopt an innovative, growth mindset. Second, the wisdom of promoting an innovation framework that encourages “pockets of passion,” by teams working from the “bottom up” will be established and reinforced with real world examples.


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