Is Your Store Ready to Convert

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Austin Retail and eCommerce Meetup

WHEN: Thursday, July 21, 2022

This event is for people interested in retail & eCommerce in the Austin, TX area. We meet downtown monthly to discuss the latest topics, share our experiences, insights, and struggles, and to learn from each other.
We’ll be critiquing stores looking for areas that can be improved so they convert more shoppers into buyers! Contribute your views as shoppers, and learn some tricks you can test or apply to your own store.
Would you like your store to be critiqued? Not for the faint-hearted, we’ll be honest but you’ll gain new insights for growth.

AJ is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.
Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.
Lori’s been building and growing online stores for more than two decades. As the owner of Redline Minds, she’s well-versed in the shopper journey, trust factors, and other site elements that encourage purchase.


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