Demystifying Digital Marketing: Pay-Per-Click and Display Ads

Join us to learn the purpose and benefits of Google pay-per-click and display ads and how to target your ideal market in order to run successful Google ad campaigns.

Learn: The basics of consumer targeting for marketing purposes, the difference between search ads and display ads, How to use Google’s Smart Campaigns, the importance of keywords and five major types and How to utilize your Google Business Profile for local marketing.