Creating a Capabilities Statement for Government Customers
APEX Accelerators -San Diego, Imperial, Orange County Procurement Assistance Center
A capability statement is a useful marketing tool, very crucial to sell your products/services to government agencies. It’s a succinct document that describes your company’s core strengths and capabilities, highlighting what your company can do for potential government customers and reflecting on your past successes. A well-written capability statement can be distributed to potential government customers in a number of ways and can quickly answer their question of why they should buy from you, rather than your competition.
This webinar will cover:
- What is a Capability Statement?
- Types of Capability Statements
- Essential Elements
- Effective Uses of Capability Statements
- Examples…Good & Not So Good
Presented by: Frank Luna, APEX Accelerator Procurement Advisor
Cost: Free, but reservations required! Zoom link to webinar will be forthcoming as the event comes closer.
