Creating a Capabilities Statement for Government Customers

Hosted by

APEX Accelerators -San Diego, Imperial, Orange County Procurement Assistance Center

WHEN: Tuesday, November 7, 2023

A capability statement is a useful marketing tool, very crucial to sell your products/services to government agencies. It’s a succinct document that describes your company’s core strengths and capabilities, highlighting what your company can do for potential government customers and reflecting on your past successes. A well-written capability statement can be distributed to potential government customers in a number of ways and can quickly answer their question of why they should buy from you, rather than your competition.

This webinar will cover:

  • What is a Capability Statement?
  • Types of Capability Statements
  • Essential Elements
  • Effective Uses of Capability Statements
  • Examples…Good & Not So Good

Presented by: Frank Luna, APEX Accelerator Procurement Advisor

Cost: Free, but reservations required! Zoom link to webinar will be forthcoming as the event comes closer.


Online event

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