Branding Secrets & Effective Marketing for Startups

Whether you are looking to start a new company or have an existing presence, your product or service needs to be defined with certain parameters considering customer perception and customer empathy.

How does one evoke this? Why is it important? What does it mean for your business in the short and long-run?

You could have the best product, the most reliable in the segment you are entering. But how will your end-users know about it? What will they refer to it as? What will be the recall factor? And how will you reach an audience that is relevant and interested?