Navigating Talent: MediaCross Wins $30.5M Contract to Boost Military Sealift Command’s CIVMAR Force

MediaCross Inc.,* St. Louis, Missouri, was awarded a $30,483,054 firm-fixed-price, C-type contract that provides advertising and recruitment services to Military Sealift Command’s (MSC’s) Total Force Management Directorate (N1). MediaCross shall provide all personnel, equipment, supplies, transportation, tools, materials, supervision, and other items and non-personal services necessary to provide Civilian Mariner (CIVMAR) support, hiring, promotion, and retention of current, future, and prospective CIVMARs. Services include advertising, marketing, and recruiting plus associated functions, call center operation, contract management, coordination of events, data analysis, instructional activities, screening, and onboarding of employees, and various related administrative tasks. This contract includes a one-year base period, four one-year option periods, and one six month extension in accordance with Federal Acquisition Regulation 52.217-8. Work is performed in the continental U.S. and is expected to be completed by June 30, 2029, if all options are exercised. The overall value of the contract, if all options are exercised, is $30,483,054. Fiscal 2024 funds were obligated in the amount of $876,434 for this contract. This contract’s base year will be incrementally funded and each following option year, if exercised, will utilize the appropriate fiscal year funding throughout the life of the contract. This contract was competitively procured via the System for Award Management website (SAM.gov) with four proposals received. The Military Sealift Command, Norfolk, Virginia, is the contracting activity (N3220524C4090). (Awarded Nov. 14, 2023)