Enhancing Recruitment: Wunderman Thompson’s $140.7M Deal with Marine Corps Extended

Wunderman Thompson, Atlanta, Georgia, is awarded an $140,693,436 modification (P00035) to previously awarded firm-fixed-price contract M95494-19-C-0020. This modification exercises Option Period Four in the amount of $117,498,433 to furnish supplies and services to enhance the Marine Corps’ recruiting efforts. In addition, this modification will provide supplemental advertising initiatives under Attachment J8-B, Advertising Strategy, in the amount $23,195,004. These initiatives will enhance the Marine Corps’ recruiting efforts. These services include a full range of services from the development of a tactical advertising strategy to the production of a wide range of advertising formats (e.g., TV, radio, print media, internet, and direct marketing). This modification increases the value of the basic contract by $140,693,436. The new total value is $662,269,278. Work will be performed in Atlanta, Georgia, with an expected completion date of December 2024. Fiscal 2024 operation and maintenance (Marine Corps) funds in the amount of $117,498,433 will be obligated at time of award. The Marine Corps Installations Command Contracting Office, Arlington, Virginia, is the contracting activity.