The One-Stop Subscription: Your 'Brand Insurance' for the Battle You Are Fighting
It might be stressful when it comes to making decisions related to your investment in online-version of your brand. The decision that comes with financial responsibility, commitment and performance expectation can greatly impact your organization and even your career. We understand that and briefly describe what’s in it for you to enroll in this subscription.
Who typically included in a “Digital-era” team to power your website-related activities?
Adopting a modern marketing strategy requires a team, and no single person can handle all the marketing specialties. A typical team who operate and manage a website should include the following roles:
|Developer / Integration Engineer||✔|
|UX / UI Designer||✔|
What areas do these professionals involve?
In most effective marketing teams, the roles above usually work with a cross-functional teamwork approach. They work together to achieve the end goal.
Here is a common list of activities these professionals usually involve in: content development, market research, metrics data analysis, website development and re-engineering, cross-functional team optimization, email marketing system design, collateral development and production, etc.
Building a well-rounded team is costly
To build your own team and retain this resource in house can be costly, not to mention the on-going training costs. Let’s break down what it would take to power your website and its online related activities.
The figures illustrated in the table below will vary based on your geographic location and benefits you offer. Generally, it is a reasonable estimate on average in the United States for the associated costs to retain manpower to operate your brand within this digital era.
|Your In-house Team to Power Your Website||Annual Cost|
|Digital Brand Manager||$86,000|
|Content and Copywriter||$70,000|
|UX / UI Designer||$72,000|
| + Benefits or burden cost* (30%) |
* Social security, 401K, healthcare, pension, time off, disability
The ‘Smart Resource’ approach as an extension of your marketing department
Adopting an online presence subscription for your business would significantly relieve the burden and commitment.
|Enroll in Online Presence Subscription||Annual Investment|
|1 Subscription for Your Website||$4,900|
|+ On-demand service add-ons||at member-only pricing|
|Total Annual Expenditure||$4,900 and Cost of result-based delivery|
Which industry can benefit from adopting this subscription?
If you are in a business that requires a certain level of education, trust, authority before customers can purchase or engage with your product or service, this subscription is for you. If your business transaction mostly comes through procurement, this subscription is definitely for you. The following industries can greatly benefit from an online presence manager subscription:
- A/E/C profession
- Financial services
- Professional services
- Retail / Ecommerce
- Supply chain
What other aspects of this product can boost your brand ecosystem?
The development and implementation plan offered from this subscription is always designed to incorporate your overall strategy of the brand ecosystem. The following is an example:
- Community management / Forum
- Events, seminars and conference
What it’s like to enroll in this subscription
When you enroll your website into this program, we help you to manage the website with all complex aspects that come with it. There is absolutely no sales push of development from us! You are in full control of your website.
We provide a plan and recommendations, you make decision, we execute it to help you convey your message to the audience. This subscription assures that your business has an extended department to empower you to accomplish your goals. The subscription is designed to replace other project-based solutions out there: