GOVX Extends Its Mission on TV With Marketing Architects
MINNEAPOLIS–GOVX, a membership platform for U.S. service members, has launched a national TV advertising campaign in partnership with All-Inclusive TV agency Marketing Architects.
“TV advertising provides an opportunity to reach service members we haven’t yet helped and build stronger connections with current customers”
Founded in 2011 in San Diego to honor those who serve our country and communities, GOVX has built a platform connecting military members, first responders, healthcare workers, and other government service personnel with exclusive brand discounts. Today, their community boasts nearly 10 million members, and they’ve partnered with over 1,000 trusted brands.
Expanding their presence on TV with Marketing Architects represents the next step in GOVX’s growth. First airing on January 13 on linear TV, the new campaign showcases GOVX’s unbeatable deals to service members across the country. The creative, developed by GOVX, emphasizes their mission to recognize and reward service through savings from brands that share their values.
GOVX selected Marketing Architects for their expertise in scaling TV campaigns, seeking both data-driven media optimizations and strategic leadership to enhance their overall growth efforts.
“TV advertising provides an opportunity to reach service members we haven’t yet helped and build stronger connections with current customers,” says Aaron Pelander, Chief Brand Officer at GOVX. “With Marketing Architects’ experience driving both immediate response and visibility through the channel, we can connect with even more of the people we serve.”
“GOVX has built something remarkable—a platform that recognizes service members through real savings from brands that share their mission,” says Devan Futterer, VP Client Growth at Marketing Architects. “We’re excited to help more people discover the benefits GOVX provides.”
About GOVX
GOVX is dedicated to serving those who serve our country and communities – military service members, first responders, law enforcement officers, emergency medical professionals, educators, and other government service personnel. With a customizable suite of solutions, GOVX provides leading brands who share in our mission with a unique opportunity to support this deserving audience. Through our flagship ecommerce site, GOVX.com, brands can authentically reach a growing community of 9.5M+ members with their own storefront. More than 1K trusted brands currently have a storefront on GOVX.com, offering unbeatable deals to those who serve. With our verification app, GOVX ID, brands can easily enable service member discounts within the checkout flow of their own sites. More than 3K brands currently utilize our GOVX ID technology to honor service members. By leveraging GOVX marketing services solutions, brands can effectively amplify their products or services within our engaged and exclusive community and reinforce their support for Americans who make a difference. In addition to providing unmatched value to those who serve, GOVX also donates a portion of every order to nonprofits who serve the military and first responder community. To-date we have donated more than $1.5M through our GOVX Gives Back initiative. For more information, visit https://www.govx.com.
About Marketing Architects
Marketing Architects is an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent 25 years building homegrown technology to solve TV’s pricing, measurement and scale challenges. For more information, please visit www.marketingarchitects.com.
