William J. Taylor, CPSM
Since 2019
Active
SMPS Pacific Northwest member
AEC marketing professional
William leads comprehensive marketing and business development strategy for Raedeke Associates, Inc., one of the Pacific Northwest’s premier environmental consulting firms serving clients since 1979. As Director of Marketing & Business Development and practicing Aquatic Ecosystem Scientist based in Seattle, he uniquely combines scientific expertise with strategic marketing leadership for a specialized practice providing wetland science, wildlife biology, landscape architecture, project permitting, and aquatic resource services across the Puget Sound region and internationally.
His expertise spans environmental consulting marketing with specialized knowledge in business development strategy, client relationship management, marketing communications, and technical proposal development, enhanced by active scientific contributions as an aquatic ecosystem scientist conducting field investigations, habitat assessments, and environmental compliance work. William brings comprehensive understanding of environmental regulatory landscapes gained through dual roles supporting scientific consulting while driving firm growth through strategic positioning and market expansion.
With over 10 years of professional experience bridging environmental science and AEC marketing, William has built a distinguished career characterized by unique cross-disciplinary expertise that enables authentic technical credibility in client relationships combined with sophisticated business development acumen. His comprehensive knowledge of Raedeke’s full-service environmental consulting approach—encompassing wetland delineation, wildlife surveys, habitat restoration, aquatic resource assessment, and regulatory permitting—enables effective marketing leadership for an employee-owned firm that has provided scientific services responding to environmental issues driven by rapid regional growth and changing regulatory practices for over 45 years.
William demonstrates exceptional professional leadership through his CPSM certification achievement and unique integration of environmental science expertise with sophisticated AEC marketing strategy. His dual role as Director of Marketing & Business Development and practicing Aquatic Ecosystem Scientist positions him as a rare professional who combines technical scientific credibility with strategic business development acumen—enabling authentic relationship building with environmental consultants, regulatory agencies, land developers, and public infrastructure clients.
As an active aquatic ecosystem scientist, William contributes to Raedeke’s scientific work conducting habitat assessments, environmental compliance monitoring, aquatic resource investigations, and field studies supporting wetland delineation, stream restoration design, and wildlife management planning. This hands-on scientific engagement provides current technical knowledge that informs marketing positioning, proposal development, and client communications with genuine expertise rather than surface-level understanding.
His leadership extends to positioning Raedeke Associates for growth in evolving environmental consulting markets including third-party consulting for local jurisdictions, transit agency environmental compliance (Sound Transit, King County Metro), public utilities permitting, construction observation services, and landscape-scale wildlife monitoring projects. William’s strategic vision supports Raedeke’s expansion beyond traditional development consulting into public infrastructure, climate adaptation, and regional conservation planning sectors.
Beyond scientific and marketing achievements, William contributes to environmental stewardship through Raedeke’s commitment to objective natural resource evaluation serving regulatory compliance, conservation planning, and sustainable development practices. His work supports projects balancing growth pressures with environmental protection across the rapidly developing Puget Sound region, where wetland preservation, salmon habitat restoration, endangered species protection, and low-impact development design require sophisticated scientific analysis combined with effective stakeholder communication.
As part of Raedeke’s employee-owned structure, William participates in firm governance and strategic planning that maintains the company’s founding principles of scientific objectivity, quality service, and integrity with regulatory agencies and community planners. This ownership stake aligns his business development success directly with firm sustainability, environmental project quality, and team professional development.
His Master of Science credential demonstrates commitment to advanced scientific education that enhances credibility when marketing complex environmental services including wetland functional assessments, endangered species surveys (marbled murrelet, spotted owl), aquatic habitat characterization, and environmental impact statement preparation for master-planned developments.
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