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Whitney White 3

Whitney White, CPSM

CPSM since NA
Certified Professional Services Marketers
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Professional expertise

Whitney drives comprehensive external marketing strategy for Turner Construction Company, the largest general contractor in the United States and a North America-based international construction services company that is a leading builder in diverse market segments. As External Marketing Manager for Turner’s Kansas City office, she oversees brand positioning, community engagement, client relationship development, and strategic communications for a firm that delivers some of the nation’s most exciting and innovative construction projects across healthcare, education, commercial, sports, aviation, pharmaceutical, retail, and green building sectors.

Her expertise spans construction management, design-build, and integrated project delivery marketing with deep specialization in event coordination, photography, writing, editing, and strategic communications. Whitney brings comprehensive knowledge of veteran hiring initiatives, community partnerships, and philanthropic engagement—having proudly served as a veteran herself before transitioning to construction marketing leadership.

With over 10 years of comprehensive marketing and communications experience across education, publishing, and construction industries, Whitney has built a distinguished career focused on storytelling, brand building, and community connection. Her background includes roles at Turner Construction (progressing from Assistant Marketing Manager to External Marketing Manager), Jostens (yearbook publishing), and educational institutions including Liberty School District and Excelsior Springs School District where she taught advisors and students photography, design, and writing skills.

Whitney’s proven track record includes managing Turner Construction’s tent presence at The University of Kansas Health System Treads & Threads event, supporting Children’s Mercy Cancer Center Auxiliary fundraising initiatives, and coordinating Innovation Next+ prefabrication achievements including the largest prefabricated modules ever moved for an airport project—representing nine months of work, six massive modules, and a historic industry first.

Industry leadership

Whitney demonstrates exceptional professional leadership through her CPSM certification achievement and selection for the prestigious Centurions Class of 2025, one of the construction industry’s most distinguished emerging leader recognition programs. The Centurions program identifies rising construction professionals under 40 who demonstrate exceptional leadership potential, industry engagement, and commitment to advancing the built environment.

As a proud veteran who served her country before entering the construction industry, Whitney brings unique perspective to Turner Construction’s commitment to veteran hiring and support. Her active advocacy for Turner’s recognition as one of America’s Best Employers for Veterans by Forbes reflects personal passion for creating opportunities for military veterans transitioning to civilian construction careers. Her LinkedIn post celebrating this recognition noted: “Did you know Turner Construction was named as one of America’s Best Employers for Veterans by Forbes? As a proud veteran now working in the industry, this means so much!”

Beyond her professional marketing achievements, Whitney is passionate about supporting pediatric cancer research and treatment through active engagement with Children’s Mercy Cancer Center Auxiliary. Her social media posts celebrating fundraising events demonstrate commitment to community service that extends beyond traditional business development activities: “It was a great day! Love supporting the important work that Children’s Mercy Cancer Center Auxiliary is doing everyday.”

Whitney’s academic excellence is reflected in her Master’s degree in Integrated Marketing Communications from The University of Kansas (2016-2019), providing advanced strategic communications expertise that enhances her external marketing leadership. This graduate-level professional development demonstrates commitment to elevating marketing practice excellence within the construction industry.

Her creative background in yearbook publishing and education—teaching photography, design, and writing—informs her approach to construction marketing storytelling. At Jostens, she taught advisors and students how to create relevant, high-quality yearbooks, developing skills that now enhance Turner’s visual storytelling, project documentation, and brand communications.

Whitney’s professional philosophy centers on creative tradition and innovation, as evidenced by her social media reflection: “At SIS, some traditions never get old. Our annual Halloween video is one of our favorites, and every year we look forward to putting a creative twist on it.” This balance of honoring tradition while pursuing innovation aligns perfectly with Turner’s approach to construction excellence.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing
  • Centurions Class of 2025 selection (prestigious construction industry emerging leaders program)
  • 10+ years of comprehensive marketing and communications experience
  • External Marketing Manager for largest general contractor in United States
  • Master’s degree in Integrated Marketing Communications – University of Kansas (2016-2019)
  • Proud military veteran advocating for veteran hiring in construction industry
  • Supporter of Children’s Mercy Cancer Center Auxiliary and pediatric cancer research
  • Photography, design, and writing educator with yearbook publishing background
  • Event coordination expertise including community health system partnerships
  • Innovation Next+ prefabrication project communications leadership
  • Turner Construction veteran hiring and Forbes Best Employers advocate
  • Creative storytelling approach balancing tradition with innovation
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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