Wendy P. Abeel avatar

Wendy P. Abeel, CPSM

CPSM since 2024
Certified Professional Services Marketers
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Professional expertise

Wendy specializes in strategic communications and marketing for Pacific Northwest public works architecture. At INTEGRUS Architecture, she drives comprehensive communications strategies for a firm renowned for civic, government, justice, higher education, and K-12 projects throughout the world. Her role encompasses brand positioning, content development, and stakeholder engagement across the firm’s three-office platform in Portland, Seattle, and Spokane.

Her expertise spans educational facilities, healthcare environments, and civic infrastructure projects serving diverse communities. With deep experience in sustainable design communications, she articulates complex architectural concepts to public and private sector clients. Wendy brings over a decade of AEC marketing experience, having previously held positions at prominent Pacific Northwest firms including The Miller Hull Partnership, MG2 Design, and Mithun Partners.

Industry leadership

Wendy demonstrates thought leadership through strategic communications work with INTEGRUS Architecture’s award-winning projects. She has played a key role in promoting the firm’s achievement as the first Just label participant in Portland (2015) and expanding this social justice commitment to all three offices. Her communications expertise has supported recognition from AIA Seattle, AIA Washington Council, Learning by Design Magazine, and A4LE awards programs.

As an active SMPS Oregon member, Wendy contributes to the professional development of AEC marketers throughout the Pacific Northwest. Her communications work has been featured in industry publications including Federal Construction Magazine, Learning by Design Magazine, and regional business journals. She brings a unique perspective combining persuasive storytelling with authentic brand representation, particularly for sustainability-oriented firms driving innovation and environmental benefit.

Achievements:

  • Strategic communications for nationally recognized architectural projects
  • Professional marketing expertise spanning multiple Pacific Northwest firms
  • SMPS Oregon chapter engagement and professional development
  • Published communications work in industry publications
  • Leadership in social justice and equity communications initiatives
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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