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Tricia Williamson 3

Tricia Williamson, CPSM

CPSM since 2012
Certified Professional Services Marketers
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Professional expertise

Tricia drives comprehensive marketing strategy for Kimley-Horn, one of the nation’s premier engineering and planning consultants consistently ranked among Fortune’s 100 Best Companies to Work For and recognized by People Magazine as one of the Companies that Care. As a marketing professional serving the Austin office, she provides strategic marketing support for a firm delivering integrated infrastructure solutions across transportation, water resources, environmental services, land development, and community planning throughout Central Texas and nationwide.

Her expertise spans civil engineering, transportation planning, and infrastructure marketing with deep specialization gained through extensive experience at one of the AEC industry’s most respected firms. Tricia brings comprehensive knowledge of communicating complex engineering solutions to diverse stakeholders including municipalities, state agencies, developers, and community leaders—essential capabilities for marketing Kimley-Horn’s multi-disciplinary services across roadway design, traffic engineering, water/wastewater systems, stormwater management, environmental permitting, and land planning.

With a career characterized by strategic thinking and relationship building, Tricia has contributed to Kimley-Horn’s position as a trusted advisor for infrastructure projects shaping Austin’s rapid growth. Her understanding of Central Texas’s unique development challenges—from managing explosive population growth to balancing environmental preservation with infrastructure expansion—enables effective marketing positioning for complex public and private sector projects.

Tricia’s proven track record includes supporting proposal development for major transportation corridors, municipal infrastructure programs, and mixed-use development projects throughout the Austin metropolitan area. Her expertise in stakeholder engagement and public sector marketing aligns perfectly with Kimley-Horn’s reputation for technical excellence, collaborative client service, and community-focused planning that addresses both immediate needs and long-term regional challenges.

Industry leadership

Tricia demonstrates exceptional professional leadership through her CPSM certification and distinguished service as Education Chair for ULI Austin, the leading multidisciplinary real estate organization in Central Texas committed to shaping the future of the built environment for transformative impact in communities worldwide. Her ULI leadership position reflects deep commitment to professional development, education, and fostering the next generation of real estate and development professionals throughout the Austin region.

As Education Chair, Tricia oversees ULI Austin’s comprehensive education initiatives serving individuals from school-aged youth through college students to industry professionals. Her leadership coordinates critical programs including the Hines Student Design Competition (challenging college students to collaborate across disciplines), UrbanPlan Exchange (hands-on workshops teaching fundamental forces shaping the built environment), and Building Industry Leaders (BIL) program partnering with Boys & Girls Clubs to mentor high school students on commercial real estate career opportunities.

Tricia’s Education Committee leadership requires recruiting and coordinating mentors and presenters from across Austin’s development community, ensuring ULI members share expertise through educational programming that builds knowledge, skills, and professional networks. Her role positions her at the intersection of education, mentorship, and industry advancement—values that align perfectly with both Kimley-Horn’s commitment to professional development and ULI’s mission of creating better communities through responsible land use.

Beyond formal committee leadership, Tricia’s involvement in ULI Austin connects her with over 2,000 members representing developers, investors, architects, engineers, planners, public officials, academics, and other professionals committed to excellence in land use and development. This multidisciplinary network enhances her ability to market Kimley-Horn’s services across diverse stakeholder groups while contributing knowledge and perspective that strengthens Central Texas’s built environment.

Her commitment to education extends to supporting initiatives ranging from elementary school STEM programming through university-level design competitions, demonstrating belief that building stronger communities begins with investing in future generations of planners, developers, engineers, and civic leaders. Tricia’s leadership philosophy centers on creating pathways for young people to discover career opportunities in shaping cities and regions—helping ensure the industry attracts diverse talent committed to sustainable, equitable development.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing
  • ULI Austin Education Chair (leading district council education initiatives)
  • Marketing professional at Kimley-Horn (Fortune 100 Best Companies to Work For)
  • 15+ years of comprehensive AEC marketing experience
  • Oversight of Hines Student Design Competition (college student mentorship)
  • Leadership of UrbanPlan Exchange workshops (built environment education)
  • Building Industry Leaders program coordination (high school mentorship with Boys & Girls Clubs)
  • Mentor recruitment and presenter coordination across Austin development community
  • Transportation, water resources, and infrastructure marketing expertise
  • Public sector and municipal client relationship development
  • Central Texas market knowledge and stakeholder engagement
  • Support for ULI Austin’s 2,000+ member multidisciplinary network
  • Commitment to STEM education and career pathway development
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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