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Travis Wilson 3

Travis Wilson, CPSM

CPSM since 2012
Certified Professional Services Marketers
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Professional expertise

Travis drives comprehensive marketing and business development strategy for Lochner (H.W. Lochner), a national engineering and design firm founded in 1944 that provides integrated services across transportation, infrastructure, and planning. As Associate Vice President & Regional Director of Marketing & Business Development based in Salt Lake City, he provides strategic leadership for the firm’s Western region operations, supporting Lochner’s mission of designing and constructing roads, highways, airports, bridges, parks, and rail and transit systems throughout the United States.

His expertise spans transportation engineering, infrastructure development, and construction marketing with deep specialization in proposal development and strategic business initiatives gained through progressive experience across Utah’s leading AEC firms. Travis brings comprehensive knowledge of communicating complex engineering solutions across transportation planning, civil engineering, and infrastructure design—sectors requiring sophisticated stakeholder engagement with public agencies, municipalities, transit authorities, and private sector clients.

With over 15 years of AEC marketing experience spanning construction, architecture, and engineering disciplines, Travis has built a distinguished career characterized by strategic thinking, winning proposal coordination, and team leadership. His career progression includes Director of Marketing & Business Development at Think Architecture, Director of Marketing & Proposal Development at Layton Construction Company (one of the nation’s premier construction firms), Manager of Corporate Marketing at Layton, Proposal Manager, Marketing Coordinator, Publications Manager at Utah PTA, and Graphic Designer at Pdq Signs & Graphics—demonstrating sustained professional growth and expanding expertise across multiple sectors.

Travis’s proven track record includes leading regional marketing strategy for Lochner’s Utah operations, coordinating high-profile project pursuits including work with Smith Entertainment Group and the Utah Hockey Club on the Hockey Practice Center and South Town Mall design, supporting the Salt Lake Bees’ new stadium development in Daybreak, and facilitating educational partnerships including Mortenson-led tours of the Eagle Mountain Data Center for ACE (Architecture, Construction, Engineering) Mentor program students.

Industry leadership

Travis demonstrates exceptional professional leadership through his CPSM certification and active involvement in SMPS Southwest Regional Conference planning. His LinkedIn posts celebrating “months of planning” for the regional conference and excitement for the event demonstrate commitment to advancing professional development and networking opportunities for AEC marketers throughout the Southwest region.

As a passionate advocate for Utah’s sports and infrastructure development, Travis has contributed to transformative projects shaping the state’s athletic landscape. His work with Smith Entertainment Group and the Utah Hockey Club on the Hockey Practice Center and South Town Mall design positions him at the forefront of Utah’s emerging professional hockey market, supporting the state’s expansion into NHL-caliber sports facilities.

His engagement with the Governor’s State of Sport Awards hosted by the Utah Sports Commission reflects involvement in celebrating Utah’s athletic achievements and infrastructure investments. Travis’s excitement about the Salt Lake Bees’ new stadium in Daybreak—describing it as “one of the best stadiums I’ve ever been to”—demonstrates appreciation for quality sports venue design and recognition of how transportation access and community planning enable successful development.

Beyond professional marketing achievements, Travis demonstrates commitment to mentoring future AEC professionals through facilitating educational experiences. His coordination of Mortenson-led tours of the Eagle Mountain Data Center for ACE Mentor program students provides young people with exposure to hyperscale infrastructure projects, helping inspire the next generation of engineers, architects, and construction professionals through hands-on learning about massive commercial developments transforming Utah’s technology sector.

Travis’s professional philosophy centers on relationship building and authentic engagement—values reflected in his LinkedIn presence welcoming new colleagues to “the Lochner family” and celebrating partnerships with vendors and collaborators throughout Utah’s construction community. His approachable communication style and genuine enthusiasm for projects create the foundation for successful client development and team collaboration.

His BS from Weber State University provides strong educational grounding combined with extensive hands-on experience that enhances his strategic marketing leadership. Travis’s early career experience as a graphic designer informs his understanding of visual communication principles that elevate proposal presentations, while his publications management background at Utah PTA developed content creation capabilities essential for effective marketing materials.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing
  • Associate Vice President & Regional Director at Lochner (founded 1944)
  • Bachelor of Science – Weber State University
  • 15+ years of comprehensive AEC marketing experience
  • SMPS Southwest Regional Conference planning involvement
  • Director of Marketing & Business Development at Think Architecture
  • Director of Marketing & Proposal Development at Layton Construction (premier national contractor)
  • Manager of Corporate Marketing at Layton Construction
  • Utah Hockey Club and Smith Entertainment Group project marketing (Practice Center, South Town Mall)
  • Salt Lake Bees stadium development support (Daybreak)
  • Governor’s State of Sport Awards participant
  • ACE Mentor program educational partnership coordination
  • Eagle Mountain Data Center tour facilitation (Mortenson partnership)
  • 500+ LinkedIn connections reflecting robust professional network
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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