Tracy Sagehorn, CPSM
Since NA
Active
SMPS Charlotte member
AEC marketing professional
Tracy leads comprehensive marketing strategy for one of the Southeast’s premier family-owned construction companies at Vannoy Construction, where she directs brand management, business development, and marketing operations across five regional offices in North Carolina and South Carolina. She guides marketing for a firm with annual revenue exceeding $900 million and projects totaling over $240 million, specializing in healthcare facility construction, K-12 and higher education, government buildings, and commercial development.
Her expertise spans construction marketing for complex institutional projects, proposal management, client relationship development, and strategic positioning for healthcare, education, and government sectors. Tracy brings specialized knowledge in general contracting marketing, construction management pursuits, and land development services serving public and private clients throughout the Southeast and nationally.
With extensive AEC marketing experience spanning prominent engineering and construction firms, Tracy has contributed marketing excellence at WK Dickson, ESP Associates, ColeJenest & Stone, and LS3P before joining Vannoy Construction. Her career demonstrates progressive leadership from marketing coordinator roles to director-level strategic marketing responsibility.
Tracy demonstrates exceptional professional leadership through her CPSM certification and distinguished service as President of SMPS Charlotte in 2015, one of the most dynamic and influential chapters in the Southeast region. During her presidency, she provided strategic vision during Charlotte’s construction boom, noting that “the number of new high-density residential developments being constructed within the Interstate 277 perimeter” represented encouraging growth for the regional AEC community.
As Programs Co-Chair for the SMPS Southeastern Regional Conference, Tracy contributed to multi-chapter collaborative programming that brought together hundreds of AEC professionals from Alabama, Atlanta, Central Florida, Charlotte, Nashville, North Florida, Palmetto, Research Triangle, South Florida, and Tampa Bay chapters for professional development and networking. Her regional leadership demonstrates commitment to advancing marketing excellence beyond local chapter boundaries.
Tracy actively champions workforce development and community engagement through initiatives like the Western NC Construction Career Day, recruiting sponsors, volunteers, and trade partner booths to provide hands-on career exploration for students considering construction professions. Her advocacy for encouraging future generations reflects Vannoy Construction’s family-oriented values and community commitment.
She has served in multiple SMPS leadership roles throughout her career, including Director of Programs earlier in her professional journey, demonstrating sustained dedication to the marketing profession. Tracy’s LinkedIn presence includes thoughtful industry commentary and recognition of colleagues’ contributions, fostering a collaborative professional community.
Her career progression through respected firms including WK Dickson (where she served as Corporate Marketing professional), ESP Associates, ColeJenest & Stone, and LS3P provides valuable cross-sector perspective spanning civil engineering, environmental consulting, architecture, and construction.
Tracy’s SUNY Geneseo Bachelor of Science degree provides the educational foundation for her marketing leadership serving one of North Carolina’s top private companies and most respected family-owned construction firms.
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