Stacy Stout, CPSM
Since 2014
Active
SMPS Colorado member
AEC marketing professional
Stacy guides strategic planning and brand development for architecture, engineering, and construction firms as Founding Principal of BRANDiac Strategies, where she transforms how AEC leaders align their teams, activate their strategies, and build sustainable growth. Her expertise in strategic marketing planning, leadership development, and organizational alignment helps firms across the built environment navigate complex market positioning challenges and achieve measurable business results.
As a strategic business advisor and leadership coach, she specializes in brand strategy, marketing communications, and leadership training for firms serving markets including healthcare, education, transportation, real estate, technology, and personal care industries. Her comprehensive approach connects brand experience with revenue outcomes through strategic planning workshops, team alignment facilitation, and executive coaching that help leaders cut through complexity and build the momentum needed to achieve ambitious goals.
With nearly three decades of AEC marketing experience and a Bachelor of Science degree in International Business from the University of Colorado, Stacy brings both strategic thinking and practical implementation expertise to every client engagement across Colorado and nationwide.
Stacy demonstrates exceptional leadership through her designation as Fellow of the Society for Marketing Professional Services (FSMPS), awarded in 2014 in recognition of outstanding contributions to the AEC marketing profession. Her national impact includes service on the SMPS Board of Directors as a Director-at-Large, where she contributed to strategic initiatives benefiting thousands of marketing professionals across North America.
Her chapter-level leadership as Past President of SMPS Colorado exemplifies sustained commitment to professional excellence. In 2011, she received SMPS Colorado’s Marketer of the Year Award, and in 2016 earned the prestigious Leonardo Award—the chapter’s highest honor recognizing achievement at the exceptional level in marketing and business development for the AEC industry. This distinguished award honors individuals who demonstrate the visionary qualities of Leonardo da Vinci in advancing professional services marketing.
Stacy is a sought-after speaker and facilitator at regional and national SMPS conferences, having presented at multiple events alongside industry leaders. She leads The Pinnacle Experience at Amplify A|E|C, SMPS’s signature program for senior-level marketing and business development professionals with 10-15+ years of experience. Her community leadership extends beyond SMPS, including service as Co-Chair of the Urban Land Institute Colorado Impact Awards and Marketing Chair for the NAIOP Rocky Mountain Real Estate Challenge, where she champions excellence across the built environment community.
Her influence reaches professionals nationwide through conference presentations, webinars, and strategic consulting that advances the entire AEC marketing profession.
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