Stacy Robben, CPSM
Since 2010
Active
SMPS Wisconsin member
AEC marketing professional
Stacy leads comprehensive marketing strategy, business development, and corporate communications as Executive Vice President and Chief Marketing Officer for THE BOLDT GROUP INC, a fourth-generation family and employee-owned firm founded in 1889 and headquartered in Appleton, Wisconsin. She oversees unified marketing and business development initiatives for Boldt’s diversified platform operating 18 offices across the United States serving healthcare, power, industrial, education, automotive, and commercial construction markets.
Previously serving as Vice President of National Healthcare Business Development (2018-2020), Stacy advanced to her current C-suite role in June 2020, where she leads corporate-wide business development strategy and marketing operations. Her portfolio encompasses clients across multiple sectors with particular expertise in healthcare facility design and construction, having secured major projects for leading health systems nationwide.
With over 32 years of comprehensive AEC marketing and business development experience, Stacy’s career spans leadership roles at premier construction and design firms including McCarthy Building Companies (Director of Business Development, two separate tenures totaling 6+ years), HOK (Marketing Manager and Senior Associate, 4+ years), Hastings+Chivetta Architects (Marketing Director), and Turner Construction Company (Marketing Manager, 11+ years). Her educational foundation includes a Master of Science in Healthcare Administration from Lindenwood University and a Bachelor of Liberal Studies in Mass Communications from Southern Illinois University Edwardsville, providing specialized insight into healthcare client needs and organizational dynamics.
Stacy demonstrates exceptional professional leadership through her SMPS Fellow designation (Class of 2018), joining an elite group demonstrating at least 15 years of marketing expertise and 10+ years of active SMPS involvement. Her Fellowship recognizes sustained commitment to advancing professional services marketing and mentoring the next generation of AEC business development leaders.
As a featured speaker at the 2025 Amplify A|E|C conference, Stacy led the session “The CMO Advantage: Building a High-Impact Marketing Strategy” alongside industry peers, addressing how chief marketing officers serve as the linchpin for unified marketing and business development strategies in today’s competitive AEC landscape. Her thought leadership emphasizes the strategic evolution of marketing functions from tactical execution to business-critical C-suite responsibilities.
Stacy’s healthcare expertise positions her as a recognized voice in the specialized healthcare construction sector. Her profile appears on the Healthcare Facilities Symposium & Expo speaker platform, demonstrating her standing as an industry authority on healthcare facility design, construction, and business development. Her presentations focus on client development strategies, relationship management methodologies, and strategic positioning for healthcare construction markets.
As LEED Accredited Professional, Stacy brings sustainability expertise to business development initiatives, understanding the critical importance of environmental responsibility in modern healthcare and commercial construction. This credential demonstrates her commitment to advancing sustainable building practices throughout client engagement and project pursuit processes.
Stacy authored “What’s It Like on ‘The Other Side’?” providing insights into career transitions between architecture and construction sectors, sharing practical wisdom on navigating different organizational cultures and leveraging diverse experience to enhance business development effectiveness. Her writing contributes to professional discourse on career development and cross-sector collaboration in the AEC industry.
With over three decades of progressive AEC industry experience beginning at Turner Construction Company in 1992, Stacy exemplifies sustained professional growth from marketing manager roles through director positions to C-suite executive leadership. Her career trajectory demonstrates the possibilities available to CPSM-certified professionals who combine strategic business acumen with deep sector expertise and commitment to continuous learning.
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