Sheena Sundin, CPSM
Since NA
Active
SMPS Pittsburgh member
AEC marketing professional
Sheena leads comprehensive marketing strategy and business development for DRAW Collective, one of Pittsburgh’s most established and award-winning architecture firms specializing in educational, healthcare, and community design serving clients since 1945. As Marketing Director based in Pittsburgh’s South Hills at the firm’s historic headquarters since 1950, she drives strategic positioning, business development, and marketing innovation for a practice recognized for designing places that matter—from transformative K-12 schools and university facilities to cutting-edge healthcare environments and meaningful community spaces.
Her expertise spans architecture marketing with specialized knowledge in strategic planning, proposal coordination, business development, social media strategy, and comprehensive marketing communications across educational institutions, healthcare organizations, and community entities. Sheena brings deep understanding of western Pennsylvania markets gained through progressive experience supporting architectural and engineering firms that deliver innovative solutions for colleges, hospitals, K-12 schools, and public sector clients.
With over 18 years of professional experience in the AEC industry since joining SMPS in 2007, Sheena has built a distinguished career characterized by strategic leadership, collaborative problem-solving, and unwavering commitment to advancing both firm excellence and professional community development. Her comprehensive knowledge of educational design, healthcare planning, and community architecture enables effective marketing leadership for a firm that has built foundational relationships with the University of Pittsburgh, Allegheny Health Network, Waynesburg University, Trinity Area School District, and hundreds of regional institutions.
Sheena demonstrates exceptional professional leadership through her CPSM certification earned in 2019 and transformative 18-year commitment to SMPS Pittsburgh Chapter advancement—having served continuously since joining in 2007 through multiple board positions culminating in her presidency during 2018-2019. Her presidential leadership guided one of Pennsylvania’s most active chapters through strategic programming, professional development initiatives, and member engagement excellence that strengthened the chapter’s regional impact.
As current Director-at-Large on the 2024-2025 SMPS Pittsburgh Board, Sheena continues providing strategic guidance alongside President Tyler Niedzwicki, President-Elect Kyra Sarver, and fellow board members including Ann Sekely, CPSM (Director-at-Large) and Robin R. Zoufalik, CPSM (Chapter Advisor). Her ongoing board service demonstrates sustained commitment to professional community development beyond individual presidential achievement, contributing institutional knowledge and strategic perspective that benefits emerging chapter leaders.
Sheena’s volunteer leadership extends to community impact through her service as Chairperson (2020-2022) and Past Chairperson (2022-2023) for Southwestern Pennsylvania Engineering Outreach, a regional organization promoting engineering careers and STEM education throughout the Pittsburgh region. Her chairperson election was recognized by the Pittsburgh Post-Gazette, highlighting her expanding influence beyond AEC marketing into broader professional and educational advancement initiatives.
Beyond professional association leadership, Sheena demonstrates remarkable dedication to youth development and community service through active involvement with the Dormont Athletic Booster Association and Dormont Recreation Board, supporting athletic programs and recreational opportunities for young people in her community. This volunteer commitment reflects values of service, youth mentorship, and community building that extend professional marketing expertise into meaningful local impact.
Her career progression demonstrates strategic growth across distinguished firms including DRAW Collective (current Marketing Director), DLA+ Architecture & Interior Design (Marketing and Communications Manager, 2021-2023), Hayes Design Group Architects (Marketing Manager, 2017-2021), Lennon Smith Souleret Engineering (Marketing Manager, 2015-2017), WSP | Parsons Brinckerhoff (Senior Marketing Coordinator, 2015), Civil & Environmental Consultants (Marketing Associate, 2014-2015), and foundational experience spanning L.R. Kimball and HRV Conformance Verification Associates beginning in 2007.
Sheena’s professional philosophy emphasizes collaborative problem-solving, strategic innovation, and commitment to designing meaningful places that matter in communities—values perfectly aligned with DRAW Collective’s mission of creating educational, healthcare, and community environments that enhance lives across generations.
Achievements:
