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Shannon Stewart 3

Shannon Stewart, CPSM

CPSM since 2021
Certified Professional Services Marketers
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Professional expertise

Shannon leads comprehensive marketing and business development strategy for Design West Engineering, one of California’s premier multi-discipline engineering firms specializing in mechanical, electrical, plumbing, commissioning, fire protection, dry utility coordination, and technology systems engineering. As Marketing & Business Development Manager based in San Bernardino, she drives strategic positioning, client relationship development, proposal coordination, and market expansion for a firm celebrating 25 years of engineering excellence with offices spanning the West Coast.

Her expertise spans MEP engineering marketing with specialized knowledge in strategic planning, business development, client engagement, and brand positioning across commercial, industrial, residential, government, education, and healthcare building sectors. Shannon brings deep understanding of engineering services marketing gained through progressive experience supporting firms that deliver innovative solutions for complex building systems.

With over a decade of professional experience in AEC marketing, Shannon has built a distinguished career characterized by strategic leadership, collaborative partnership development, and commitment to advancing the engineering profession through professional excellence. Her comprehensive knowledge of MEP systems, commissioning processes, and technology integration enables effective marketing support for projects ranging from commercial developments to critical healthcare facilities.

Founded in 2000 by Rob Cronk and Mark Galle with a foundational commitment to exceptional customer service, Design West Engineering has evolved into a leading West Coast engineering firm recognized for technical excellence, innovative technology adoption, and client-focused delivery. Shannon’s marketing leadership supports this mission by positioning Design West’s multidisciplinary capabilities and ensuring consistent brand communication across all markets and services.

Industry leadership

Shannon demonstrates exceptional professional leadership through her CPSM certification earned in 2021 and transformative service as Past President of SMPS Inland Empire, one of the youngest chapters in the SMPS national organization. Her presidential leadership during 2020-2021 guided the chapter through unprecedented pandemic challenges while achieving historic recognition as the 2021 Pivot & Focus Grand-Prize Chapter Winner—the first time the smallest and youngest chapter ever captured this prestigious national award.

Under Shannon’s leadership, SMPS Inland Empire demonstrated remarkable resilience and innovation during COVID-19, developing virtual programming, maintaining member engagement, and delivering exceptional value despite pandemic constraints. Her quote upon receiving the grand prize captured the achievement: “As the smallest and youngest chapter to ever capture the grand prize award, I am so proud of the hard work our board has put in.”

Shannon continues her regional leadership as a Chapter Leader Symposium (CLS) Cohort Leader representing SMPS Inland Empire alongside chapters including SMPS Alabama, Idaho, Nebraska, Ozarks, and Wichita. This multi-year national responsibility involves mentoring incoming chapter presidents, sharing best practices, and supporting leadership development across multiple geographic regions—reflecting trust in her proven leadership capabilities.

Her commitment to professional certification education extends through active involvement with the Pacific Regional CPSM Study Group, where she serves on the committee supporting candidates across Alaska, Hawaii, Idaho, Inland Empire, Las Vegas, Los Angeles, Orange County, Oregon, Sacramento, San Diego, San Francisco, and Seattle chapters. This volunteer service helps aspiring CPSMs prepare for certification examinations through virtual discussions, domain reviews, and peer learning opportunities.

Shannon’s leadership extends to the SMPS Pacific Regional Conference (PRC) Marketing and Communications Committee, contributing to one of the region’s premier professional development events that attracts 350-500 AEC marketing professionals annually. Her PRC committee service involves strategic communications planning, marketing campaign development, and promotional activities that drive conference attendance and engagement across the 12-chapter Pacific Region.

As a 10+ year AEC industry veteran, Shannon brings strategic perspective gained through progressive marketing experience supporting engineering firms across multiple market sectors. Her leadership philosophy emphasizes collaboration, innovation, and service—values that have driven both chapter excellence and personal professional growth.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing (earned 2021)
  • SMPS Inland Empire Past President (2020-2021) during pandemic challenges
  • Led chapter to 2021 Pivot & Focus Grand-Prize Chapter Winner (national award)
  • Chapter Leader Symposium (CLS) Cohort Leader for multi-chapter region
  • Pacific Regional CPSM Study Group committee member
  • SMPS Pacific Regional Conference (PRC) Marketing and Communications Committee
  • Marketing & Business Development Manager at Design West Engineering
  • 10+ years of comprehensive AEC marketing and business development experience
  • MEP engineering marketing expertise across multiple building sectors
  • Strategic leadership through unprecedented pandemic period
  • Youngest chapter to ever win SMPS national grand prize award (leadership achievement)
  • Multi-year national cohort leadership supporting incoming chapter presidents
  • Regional conference planning and marketing committee service
  • 25-year engineering firm celebrating anniversary milestone
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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