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Sarah Saylor, CPSM

CPSM since 2021
Certified Professional Services Marketers
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CPSM credentials
Professional expertise

Sarah drives marketing strategy and proposal management for WHKS & Co., a full-service civil engineering, planning, and land surveying firm serving the upper Midwest with offices across Iowa, Minnesota, and Illinois. As Senior Associate and Marketing Coordinator, she supports a multidisciplinary practice spanning municipal engineering, transportation infrastructure, structural engineering, water and wastewater services, and environmental consulting.

Her expertise encompasses transportation infrastructure projects, municipal engineering services, water resources management, structural design, and land development serving public sector clients and municipal governments throughout the Midwest region. Sarah brings specialized knowledge in civil engineering marketing, with deep experience in proposal development, project pursuit coordination, and client relationship management for government and municipal clients.

With her foundation from Southwest Wisconsin Technical College, she has built comprehensive marketing capabilities supporting infrastructure projects that improve communities and enhance public facilities across the region. Her work helps position WHKS—a firm with more than 75 years of engineering excellence since 1948—for competitive advantage in securing essential infrastructure projects.

Industry leadership

Sarah demonstrates exceptional professional commitment through her CPSM certification achievement and active community leadership as a board member of the Southwest Wisconsin Technical College Foundation, where she serves with investment panel responsibilities for the United Way of Dubuque Area Tri-States. Her board service reflects a strong dedication to educational advancement and workforce development in the region she serves.

As a Southwest Tech alumna herself, Sarah gives back to her alma mater by supporting scholarship programs, student resources, and educational initiatives that benefit the next generation of technical professionals. Her foundation board involvement demonstrates the community-focused leadership approach characteristic of professionals committed to regional economic development.

Sarah brings significant experience in civic engagement, having previously served as Board Member for the Village of Hazel Green and as President and Member of the Hazel Green Community Development Corporation. Her leadership combines professional marketing excellence with dedicated community service, supporting both the AEC industry and the broader Midwest communities where infrastructure improvements make lasting impact.

Her community involvement and professional certification reflect a commitment to elevating both individual professional standards and regional community development.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing
  • Southwest Wisconsin Technical College Foundation Board member with investment panel responsibilities
  • United Way of Dubuque Area Tri-States Investment Panel Review and Allocation Committee Member
  • Marketing leadership for 75+ year civil engineering and infrastructure firm
  • Southwest Tech alumna committed to educational advancement
  • Former Village of Hazel Green Board Member supporting local government
  • Former President, Hazel Green Community Development Corporation
  • Expertise in municipal and transportation infrastructure marketing
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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