Julie Huval, CPSM
Since 2010
Active
SMPS North Texas member
AEC marketing professional
Julie provides comprehensive marketing operations consulting as Owner of Marketing Operations Advisor, a firm she founded in 2024 to help AEC companies improve the business of marketing. Her specialized practice focuses on marketing operations—where marketing proves its influence over company revenue through strategy, marketing technology implementation, process optimization, data analysis, and budgeting. She delivers services in B2B SaaS marketing, go-to-market strategy, marketing department growth, and technology-enabled performance measurement.
With over 20 years of AEC industry experience and extensive B2B SaaS expertise, she brings unique perspective bridging traditional construction marketing with cutting-edge technology platforms. Julie previously served as Head of Marketing at Beck Technology for 12 years, where she positioned DESTINI Estimator and the preconstruction technology suite within the construction industry, measured brand awareness using advanced techniques, and drove exponential company growth through strategic marketing initiatives.
Her consulting expertise spans marketing operations frameworks, CRM and marketing automation implementation, data-driven decision-making, brand positioning, product launches, content strategy, and marketing team development. Julie works with firms ranging from small architecture practices to technology companies serving the construction sector, bringing fluency in both technical marketing tools and AEC industry dynamics.
Julie holds the distinguished Fellow of SMPS (FSMPS) designation, representing the highest level of professional recognition within the Society for Marketing Professional Services. This prestigious honor recognizes her sustained contributions to advancing AEC marketing excellence through leadership, education, and service spanning 20+ years of active SMPS participation.
Her SMPS leadership journey includes serving as President of SMPS North Texas (formerly SMPS Dallas), one of the largest and most active chapters in the Society, along with extensive board service and committee leadership. She was inducted into the SMPS North Texas Marketing Hall of Fame in 2014, recognizing her transformative impact on the chapter and the broader AEC marketing profession. She received the Pacesetter Award in 2012 and the Best Speaker Award in 2020 for her dynamic presentations on marketing technology and business operations.
At the national level, Julie has served as SMPS Board of Directors At-Large Director, guiding Society-wide initiatives and representing member interests. She served on the Build Business (now Amplify A|E|C) Conference Planning Committee in 2017, helping design educational programming and networking experiences for the premier AEC marketing conference. In 2016, she co-emceed the national Marketing Communication Awards with Alec Gleason, bringing energy and professionalism to the Society’s signature recognition program.
Julie serves as Trustee on the SMPS Foundation Board, supporting research and scholarships that advance the AEC marketing profession. She is a member of the Marketer Magazine Editorial Committee, contributing thought leadership and helping shape the publication’s strategic direction. Through these volunteer roles, she champions the business value of marketing and advocates for professional development across the industry.
As a nationally recognized speaker and author, Julie has delivered presentations on marketing technology, data analysis, ROI measurement, and business operations at SMPS conferences, IPMI (International Parking & Mobility Institute) events, and industry webinars. Her published work includes articles in Marketer Magazine and Parking & Mobility Magazine covering topics like “Mo Data, Mo Problems” (her podcast), “Marketers Need to Understand BIM,” digital touchpoints, marketing fundamentals, and target value design. She co-hosts two podcasts: “Mo Data, Mo Problems” focusing on marketing operations and data-driven decision-making, and “Garage Sales Unhinged” exploring the culture of secondhand purchasing.
Colleagues describe Julie as having extensive experience bringing products and services to market, growing marketing departments and companies, and serving as a sought-after public speaker on technology, marketing, and business operations. Her innovative approach includes creating a marketing podcast listening club at Beck Technology to foster continuing education and professional development among team members.
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