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Ritu Sandhu 3

Ritu Sandhu, CPSM

CPSM since 2024
Certified Professional Services Marketers
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CPSM credentials
Professional expertise

Ritu leads comprehensive marketing and communications strategy for Barton Malow Builders, a division of Barton Malow Company—a century-old construction leader founded in 1924 with deep roots in Michigan and significant operations throughout Florida. As Senior Director of Marketing & Communications, she oversees entity-specific branding, strategic communications, and business development marketing support in partnership with operations, preconstruction, and business strategy teams.

Her expertise spans multiple construction sectors including sports and entertainment, higher education, healthcare, industrial, manufacturing, special event facilities, commercial construction, and K-12 education. Ritu brings specialized knowledge in general contracting, construction management, and design-build delivery methods serving both public and private sector clients throughout the Southeast region.

With over 20 years of AEC industry experience, she has demonstrated progressive leadership growth within Barton Malow, advancing from Senior Marketing Coordinator to Regional Manager of Marketing, and ultimately to senior director-level leadership. Her career background includes marketing roles at Turner Construction and Construct Two Group, where she developed extensive expertise in proposal development, RFQ/RFP responses, and strategic pursuit management for federal, education, healthcare, and housing markets. She earned her Bachelor of Business Administration in Marketing/Marketing Management from the University of Central Florida (1994-1998).

Industry leadership

Ritu demonstrates exceptional professional leadership through her CPSM certification achievement and 20+ years of dedicated service to construction marketing excellence. Her commitment to professional development is evidenced by earning the industry’s gold-standard CPSM credential from SMPS and completing LinkedIn’s “Building High-Performance Teams” certification in 2019, reflecting her dedication to leadership excellence.

Throughout her tenure with Barton Malow, Ritu has been instrumental in communicating the company’s value to customers, team members, partners, and communities across Florida. Her marketing leadership has supported Barton Malow’s 50+ year Florida legacy, helping position the company behind landmark projects including Orlando City Soccer’s Inter&Co Stadium, Orlando Health medical pavilions, Embry-Riddle Aeronautical University’s Mori Hosseini Student Union, and major airport and educational institution developments throughout Central Florida.

As a member of Barton Malow’s leadership team in Orlando, Ritu collaborates with operations professionals to advance the company’s reputation for quality, reliability, and enduring partnerships throughout the Southeast. Her comprehensive marketing expertise encompasses writing, editing, graphic design, public relations, social media, award submittals, database management, trade show organization, and project photography across diverse construction sectors.

Her progressive career trajectory from coordinator-level roles to senior director leadership demonstrates sustained commitment to professional excellence. Ritu’s approach emphasizes team building, strategic communications, and creating collaborative environments that support project delivery success. She leads a team of marketing professionals focused on advancing Barton Malow’s position in competitive markets throughout Florida and beyond.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing
  • Senior Director-level marketing leadership for 100-year-old construction company
  • 20+ years of comprehensive AEC marketing and communications experience
  • Progressive leadership growth from coordinator to senior director within Barton Malow
  • Marketing leadership supporting 50+ years of Florida construction projects
  • Experience at nationally recognized firms (Barton Malow, Turner Construction, Construct Two)
  • LinkedIn “Building High-Performance Teams” certification (2019)
  • Expertise across sports, healthcare, education, industrial, and commercial sectors
  • Bachelor’s degree in Marketing/Marketing Management from University of Central Florida
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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