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Rachel Stevens 3

Rachel Stevens, CPSM

CPSM since 2022
Certified Professional Services Marketers
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Professional expertise

Rachel leads national pursuit marketing strategy for Suffolk Construction, one of America’s largest and most innovative construction firms with over $5.5 billion in annual revenue, 2,600+ employees, and offices spanning from Boston to San Diego. As Vice President of National Pursuit Marketing based in West Palm Beach, she drives strategic pursuit coordination, proposal development, and work acquisition initiatives across Suffolk’s diverse portfolio serving healthcare, life sciences, education, aviation, federal government, mission critical, and commercial sectors nationwide.

Her expertise spans construction marketing and business development with specialized knowledge in pursuit strategy, proposal management, client relationship development, and strategic positioning for complex design-build and construction management projects. Rachel brings comprehensive understanding of competitive positioning, go/no-go decision frameworks, and pursuit team coordination that enables Suffolk to successfully compete for high-profile projects spanning multiple market sectors.

With over a decade of professional experience, Rachel has built her AEC marketing career through progressive roles demonstrating strategic thinking and collaborative leadership. Her background includes a unique transition from sports marketing into the construction industry, bringing fresh perspective and creative problem-solving approaches to traditional AEC business development challenges.

Her role at Suffolk involves coordinating pursuit efforts across regional offices, supporting business development teams with strategic marketing solutions, and ensuring consistent brand positioning for one of the nation’s premier construction firms recognized for innovation, sustainability leadership, and building excellence.

Industry leadership

Rachel demonstrates exceptional professional leadership through her CPSM certification earned in 2022 and extensive volunteer service advancing AEC marketing education across the SMPS South Florida chapter—one of the most active and dynamic chapters in the Southeast region. Her commitment to professional development extends far beyond personal achievement to building comprehensive educational infrastructure that benefits hundreds of marketing professionals throughout South Florida.

As a prolific CPSM study group facilitator, Rachel has led multiple exam preparation cohorts spanning 2022 through 2025, coordinating kickoff sessions, domain-specific workshops, and wrap-up sessions that have helped dozens of candidates successfully achieve certification. Her leadership in CPSM education includes facilitating Domain 4 (Proposals) instruction and coordinating overall study group logistics, demonstrating deep expertise in certification requirements and proven ability to translate complex content into actionable learning experiences.

Rachel pioneered SMPS South Florida’s inaugural Mentorship Program launched in early 2024, building structured frameworks connecting experienced professionals with emerging talent to support career growth and knowledge transfer throughout the chapter. This initiative reflects her commitment to sustainable professional development that extends individual success into organizational capacity building.

Her volunteer leadership includes serving on the SMPS Southeast Regional Conference (SERC) 2024 planning committee, contributing to one of the region’s premier professional development events bringing together hundreds of AEC marketing professionals for education, networking, and industry advancement. Rachel’s SERC committee service demonstrates regional leadership impact beyond chapter boundaries.

As Suffolk Construction’s representative to SMPS South Florida, Rachel has fostered strategic sponsorship relationships that support chapter programming, educational initiatives, and networking events. Her partnership development efforts position Suffolk as a committed supporter of AEC marketing professional development while creating valuable visibility and relationship-building opportunities.

Rachel’s professional philosophy emphasizes continuous learning, collaborative knowledge sharing, and asking questions to accelerate growth—wisdom she actively shares through member spotlights and mentorship activities that encourage vulnerability and curiosity as professional strengths.

Beyond formal SMPS leadership, Rachel champions community impact through organizing volunteer activities including Education Foundation of Palm Beach County support, demonstrating values of service and educational access that extend professional marketing expertise into meaningful community contribution.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing (earned 2022)
  • CPSM study group facilitator leading multiple cohorts (2022-2025)
  • Pioneered SMPS South Florida’s inaugural Mentorship Program (launched 2024)
  • SMPS Southeast Regional Conference (SERC) 2024 planning committee member
  • Vice President of National Pursuit Marketing at Suffolk Construction
  • 10+ years of AEC marketing and business development experience
  • Domain 4 (Proposals) subject matter expert and instructor
  • Suffolk Construction SMPS South Florida sponsorship coordinator
  • Featured in SMPS South Florida member spotlight series
  • Education Foundation of Palm Beach County volunteer organizer
  • Active SMPS event host at Suffolk’s West Palm Beach office
  • Strategic career transition from sports marketing to AEC industry
  • SERC 2025 support (South Florida hosting for first time)
  • Multi-year CPSM study group coordination and candidate support
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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