Perryn Olson, CPSM
Since 2010
Active
SMPS Southeast Louisiana member
AEC marketing professional
Perryn provides marketing strategy, leadership, and mentorship as a Fractional Chief Marketing Officer focused on construction and construction technology companies at AltCMO. His approach combines proven marketing tactics with cutting-edge technology to develop cost-effective, high-growth initiatives that seamlessly integrate business development, recruiting, culture, and marketing for companies ranging from solopreneurs to multi-billion-dollar organizations.
His specialized expertise spans construction contractors, engineering firms, architectural practices, and construction technology companies serving commercial, infrastructure, healthcare, and industrial markets. Perryn brings distinctive knowledge in brand positioning, SEO optimization, content marketing, and technology integration, with particular focus on helping construction companies convert their digital presence into powerful business development and talent acquisition tools.
With nearly two decades of AEC industry experience, Perryn has contributed to marketing excellence across diverse roles—from leading The Brand Constructors construction marketing division to serving as Chief Marketing Officer for REX.one (encompassing construction, engineering, and robotics companies) and as Chief Strategy Officer for a high-growth IT firm serving construction, automotive, and medical markets.
Perryn demonstrates exceptional industry leadership as a Fellow of SMPS (FSMPS), representing the highest level of experience and leadership recognition in marketing and business development within the design and building industry. As Past President of SMPS Southeast Louisiana and a member of the chapter’s hall of fame, he has shaped professional development and networking opportunities for hundreds of AEC marketing professionals throughout the Gulf South region.
His national SMPS service includes co-chairing the 2015 Southern Regional Conference in New Orleans and serving on numerous society-level committees and task forces that advance the profession. Currently, Perryn continues contributing to the chapter through advisory board service and programming committee involvement, helping shape educational initiatives that benefit the entire AEC marketing community.
As a nationally recognized thought leader, Perryn authored The Construction Executive’s Guide to Brand Marketing and ghostwrote The CFO’s Guide to Cybersecurity. He recently published the groundbreaking 2025 Construction SEO Report, analyzing nearly 900 websites across the ENR Top 400 Contractors and ENR Top 500 Design Firms to provide the industry’s only comprehensive SEO benchmarks. Perryn has spoken extensively at major industry conferences including SMPS, ABC, CFMA, and AGC, and is a frequent guest on industry podcasts discussing construction marketing, technology, and business development strategies.
His recognition includes being named to ENR Texas & Louisiana’s 2014 Top 20 Under 40 and New Orleans City Business’ One to Watch in both Construction and Technology sectors.
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