Patty Weaver, CPSM
Since 2016
Active
SMPS Kansas member
AEC marketing professional
Patty drives comprehensive marketing strategy for Treanor’s Historic Preservation studio, a nationally recognized practice within one of the nation’s leading architecture firms. As Marketing Manager, Senior Associate based in Lawrence, Kansas, she provides high-level strategic planning, business development, marketing, and communications support for a firm that has evolved from Treanor Architects (founded in Kansas in the 1980s) into a multi-disciplinary national architecture practice with offices in Kansas City, Lawrence, Dallas, and Denver serving clients across justice architecture, historic preservation, healthcare, higher education, K-12 education, advanced industries, housing, and site planning.
Her expertise spans architecture, engineering, and construction marketing with deep specialization in historic preservation, having worked in all three AEC specialties throughout her career. Patty brings comprehensive knowledge of preservation architecture, adaptive reuse, courthouse restoration, campus preservation, and civic landmark projects, combined with extensive experience in proposal development, brand strategy, CRM and database management, client relationship planning, strategic photography, and social media excellence.
Since joining Treanor’s Historic Preservation studio in 2010, Patty has overseen countless project pursuits, supported a firmwide rebrand and website launch, managed CRM systems, and helped the team win significant projects through multi-year marketing and business development plans. Her 15+ years at Treanor (joined 2010, celebrating 15th anniversary in 2025) demonstrate sustained excellence and deep institutional knowledge that enhances strategic positioning for complex preservation and architectural projects.
With over 25 years of B2B service-industry marketing experience, primarily in the AEC industry, Patty has contributed to marketing excellence across architecture, engineering, construction, advertising, and entrepreneurship. Her proven track record includes elevating RFP responses through exceptional writing and editing talent, strengthening brand presence through strategic social media implementation, and building authentic client relationships through her naturally friendly demeanor and communication skills that “turn a passing acquaintance into a potential client.”
Patty demonstrates exceptional professional leadership through her CPSM certification achievement and active engagement in SMPS Kansas, reflecting deep commitment to advancing professional services marketing excellence throughout the region. As a Certified Professional Services Marketer with years of high-level strategic planning and business development experience, Patty brings invaluable knowledge and leadership to both Treanor’s marketing team and the broader AEC marketing community.
As a recognized mentor and respected resource within Treanor’s marketing team, Patty approaches her work in a collaborative and approachable way that benefits both individual team members and organizational success. Her leadership philosophy centers on balancing years of accumulated experience with fresh curiosity—continually asking new questions that search for the next best way to push marketing in the AEC industry forward. This growth mindset positions her as both a trusted advisor drawing on deep expertise and an innovative thinker exploring emerging strategies.
Patty’s professional development contributions include sharing best practices, teaching team members through hands-on mentorship, and maintaining a positive and calm demeanor that creates a supportive learning environment. Colleagues describe her as “an amazing leader” who “cares about her team, goes above and beyond to teach them and share best practices, and does it all with a positive and calm demeanor.” Her ability to think strategically while possessing tactical know-how to execute creates a distinctive leadership approach that elevates marketing excellence across the firm.
Beyond her internal mentorship role, Patty’s marketing expertise has been integral to Treanor’s success across multiple fronts. She supported the firm’s rebrand and website launch, demonstrating capabilities in brand strategy and digital transformation. Her background in public relations and social media made her an invaluable asset to Treanor’s communications efforts, with colleagues noting she “was integral to Treanor’s success in the realm of social media.” Her writing and editing talent consistently elevates Treanor’s RFP responses and collateral materials, with attention to detail that “allowed the firm to shine through in proposals and marketing materials.”
Patty’s career trajectory from advertising and entrepreneurship into 15+ years of architectural marketing leadership at Treanor demonstrates sustained professional growth and expanding strategic impact. Born and raised in Kansas, Patty’s decision to settle in Lawrence when she joined the Historic Preservation studio in 2010 reflects both professional commitment and personal connection to place—values that align perfectly with Treanor’s preservation philosophy of honoring architectural heritage while planning for future community needs.
Her favorite aspect of marketing—strategic planning—informs her approach to every project: “I enjoy researching and planning the ways we can connect with a client, build a solid relationship, and learn more about their project and end goals.” This client-centered philosophy positions relationship building at the heart of effective marketing strategy.
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