Myrna Esther Wagner, CPSM
Since 2000s
Active
SMPS San Francisco Bay Area member
AEC marketing professional
Myrna leads comprehensive business development strategy for one of California’s premier program and construction management consulting firms at Swinerton Management & Consulting, where she has built exceptional marketing operations for nearly three decades. As Vice President and Director of Business Development, she drives strategic pursuit management and client relationship development for a firm serving public sector agencies, healthcare systems, educational institutions, and infrastructure clients across the western United States.
Her career began in construction field operations as a project engineer, providing her with deep technical knowledge that enables authentic engagement with project teams and clients. This unique background allows her to bridge technical delivery excellence with strategic business development, creating meaningful value throughout the pursuit and delivery cycle. With over 30 years of AEC industry experience, Myrna brings specialized expertise in program management marketing, public sector client relations, and strategic positioning for complex capital improvement programs serving California’s civic, healthcare, and educational infrastructure.
Myrna demonstrates extraordinary professional leadership through her designation as a Fellow of SMPS (FSMPS), representing the top 2% of SMPS membership nationwide—an honor reserved for professionals with at least 10 years of active SMPS engagement and demonstrated excellence in advancing the AEC marketing profession. As one of only four FSMPS Fellows in the San Francisco Bay Area Chapter, she provides ongoing mentorship, program development support, and strategic guidance to emerging marketing professionals throughout Northern California.
In 2022, Myrna received the SMPS San Francisco Bay Area Chapter Lifetime Achievement Award (Topaz Awards), recognizing her sustained excellence in marketing and decades of contributions to advancing professional services marketing throughout the region. This prestigious recognition honors senior marketers whose careers exemplify the highest standards of professional achievement and industry service.
Her pioneering career includes establishing one of the first formal marketing teams at Dinwiddie Construction Company in the mid-1980s, helping transform how construction firms approach business development. Featured in MarketLink magazine for her innovative approaches to creating marketing mentality within technical organizations, Myrna has become a sought-after resource for firms developing strategic business development programs. Her philosophy emphasizes collaboration, emotional intelligence, and empowering project managers to become confident seller-doers while maintaining their technical excellence.
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